Responding, Converting, And Measuring Your Marketing

Responding, Converting, And Measuring Your Marketing

Now also, useful is going to respond. And what I mean by this is, if someone’s out there talking about you or asking that question, even if it’s not directed at you, you want to make sure that when you come back. And you see that message, you respond to it. For example, me and my kids were sitting at Sea-Tac airport one night. it was about midnight and we were waiting for our bags and waiting and waiting and I finally tweeted to Alaska Air because I know that they always respond to stuff online. I figured I’d hear in the morning. And I said I know you have a deal where if our bag takes longer than 20 minutes we get something cool what do we get because we’ve been here for way longer? Within two minutes, at midnight, someone from Alaska Air responded, and apologized, and explained what it was.

And explained how I can go get it. Now as it turned out, this delay was not their fault, but you better believe that they made me into a real fan. Alaska Air really became, not only significant to me. But also just someone that I will go out and deliberately spread the word. So I became on of their group of the weird. And that’s probably why when you go look on Facebook, Alaska Airlines whose you know a relatively small airline compared to some of the giants like United has 218,000 fans when most other airlines, the most popular pages they have.

Are the ones with people complaining about them, so just keep that in mind. You can search actively for things to respond to. So you can take a look on Google, you can do a search and just change it so you’re looking at the past 24 hours, that’s what I’m doing in the slide here. And just search for your brand and see what people have said. You can use tools like Sprout Social. Which will let you do searches on your brand across multiple social networks and look for questions as they come up. Then you can answer those questions at the moment that they appear. Useful also converts.

And again, this is about deliberately reaping the rewards of all the work you’re doing. You want to make it easy to convert. This is a website for a produce seller. And if I decide I want to use this deal, they give me these three or four steps that I have to take. That is not easy. Am I really going to remember the particular promo code that I’m supposed to put into the field at step two, after I finish creating my account? Probably not. This is not easy, this is not the way you want to do it.Look at Mail Chimp. They have a single button. I get to their page, they’ve done that work, I’ve gotten there because of some messaging they have.

If I click Sign Up Free, I’m already into the process at that point. I’m one step more committed than I would have been before, it’s super easy. Even on my own company’s website, we make sure that there’s always a next action that people can take. I’m a big fan of a lot of the research that theUniversity of Washington is doing around social media and things like that. They have sometimes great little blurbs on their homepage, but they often don’t have links back to more information about those blurbs. It just kind of leaves you sitting there saying more please, can I please get all this great information you’re talking about? so, you know, that’s an example.

You want to make sure people convert one way or another. And a conversion might mean a sale, it might just mean a click. Whatever it is, make sure they take that next step. So Useful is just plain cool. That’s really what we’re talking about here is that when you take your product and your message and you make it useful, you’re making yourself cool to that narrow audience that you created, that little audience of the weird. But someone is going to ask me, how do I prove it works?Show me some data. Well, there is a way to do it, but you got to measure everything. So when you start on your campaign towards significance, you want to make sure you’re tracking which pages get the most looks.

Which pages have the highest value? Which pages lead to people making conversions? So that if you’re using content to demonstrate significance you can see the performance of that content, see which pieces of content are working better. If you’re using something else to demonstrate significance, if you’re using off web content, if you’re using a sales team or something like that.Then just make sure that you’re tracking over time, and that as behaviors change within that team, within whatever it is that you’re doing offline, you track and see the results of your actions. Use tools like Majestic SEO or Open Site Explorer which will let you track the relative popularity of a particular page, or message, or person on the internet in social media, so that you can see whether you are becoming more significant to your audience.

And, if you’re using content, and I have to have a quick aside here, when I talk about content, I’m not talking about content marketing. A lot of people like to use that phrase. I’m just talking about using great content for marketing and the difference is you’re not going to go out and buy fifty articles for $5 a piece to demonstrate significance, you’re going to need to produce really quality stuff. So, when you do that you can aggregate different pieces of content together. If you have a whole bunch of videos that are really funny over the top videos, then maybe you put all those together so that you can then in your analytics reporting So you can see, okay all the funny overthe top stuff performs much better than the really serious stuff or vice versa.

That will help you as you try to measure what’s working. It will let you show to people that this is indeed doing the job. And you want to test wherever possible. And the big advantage to the internet. The thing that I actually think may have started as down the road to over focusing on search. Is the idea that we can test and measure everything. So, you can use a tool like Ubounce to compare different landing pages. So if you create a page on your website, you can put togethersome basic information on the page and decide you’re going to try three different headlines.

And Unbounce will automatically rotate those headlines for you, and show you which recipe, which combination of headline and graphic and everything else. Generated the best result. It’s a great way to see not only whether you’re attracting the right audience, the right group of weird, but also whether you are getting the right response when they get there. Are you proving useful to them? Tools like Crazy Egg let you measure how far people scroll on a page and where they click, another great way to see what on the page is proving significant to people. You’ll sometimes find that people are clicking on things that aren’t even clickable.

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How to provide value in marketing? SEO and marketing

And you need to change that because they want it to be useful, and it’s not useful yet. So, some myths that people bring up all the time around this. First, the idea that weird has to be bizarre. It doesn’t. Marketing to the weird doesn’t have to be a really strange thing. It can be, off the wall, really bizarre, really funny. But it can also be pretty subtle. It can be anything that has a niche ofpeople who will be passionate when you talk to them. And that’s why that overlap is so, so important. Some people come to me and say, never mind all that. Search is all about links.

I gotta produce more links, I need more links. Well, Google’s changed, links don’t do what they used to, they don’t work the same way they used to. They do still help you rank. And of course they can drive great traffic, but one good link is worth an infinite number of lousy ones, and actually one bad link can do really bad things to you now Google has introduced a filter, an algorithm change called Penguin, which will actually push you down in the rankings if they feel that you’re artificially acquiring links. Then people will say well, okay, this is great but everyone who comes to me is buying rhubarb and I need to use the word rhubarb 11 times on my home page or I won’t rank.

It’s not really true either anymore. Yes, you need to use the language that your audience uses.That’s how you become significant, right? They have to understand you. But topics and topic focus and semantic match will take care of themselves if you become significant. People will tell me there’s no ROI in this. My jaw just hits the floor. I don’t know exactly how to respond to that. So, I’ll just give you numbers. Let’s say you buy a print ad In a magazine and it costs $200,000 and you reach about 3 million people. It costs seven cents a person and you have no way to measure the return on investment.

And this is actually a real example. Then, you pay authors to write ten really great articles. So, $2000 an article, it costs you $20,000. You reach 620,000 people at a cost of three cents a person.So, it’s cheaper. And, the ROI on the end, on this particular campaign was 10 to 1. So you tell me which performs better.

How to provide value in marketing? SEO and marketing

Providing Value In Your Marketing

So you’ve established your audience of the weird. You know who you’re going to talk to first and you know that you’re pretty confident that they’re going to reach out to other people for you. But weird only gets you so far. You also have to be useful. And useful means in some way providing definite value. This is the easiest way to make yourself and your marketing and your message useful. My favorite way is to answer questions. Again, because it’s very straightforward. And there’re some great research tools. If you take a look at Google. And you type in a phase as a question like is a wedding dress. Or I can type in a question about rhubarb.

And when I type that in, I can find out what people are asking. And then I can go answer that question either in a blog post or in a video or in a printed ad or whatever. I can go to a site like quora.com which is purely built for question and answer. That’s all it does and people are asking questions on there on a whole range of topics from marketing to sports to celebrities. Find the questions that the most people are following and that have the biggest discussions and then you can take that and use that. As the questions that you want to answer elsewhere.

You can also use a tool like Ubersuggest. Ubersuggest taps Google suggest. And automatically searches many many different forms of whatever you type in. And so you can type in a question, like, is rhubarb the beginning of a question? And Ubersuggest won’t just find you 10 questions. It’ll find you 100, 1000, something like that. And that’ll give you things like why is rhubarb good for you? Or ten ways to cook rhubarb, whatever. It gives you lots of different ways to reach out and make that work. Now you can also simply entertain.

This is much, much harder, but when it works it works big. The reason it’s much harder is because you have to go well outside the comfort zone of your brand. For example, I might have a client come to me and say well I sell forks. How interesting are folks going to be, how entertaining can I make them? Well, these guys sell deodorant, how exciting is that? They found a way to make it really interesting and you can bet that some of the people in their advertising department, some of the people on their board were not happy about this particular campaign because it made them uncomfortable. But they pushed through anyway and it was very successful.

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Ultimate guide to Google AdSense?
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You can find ideas again by going to a tool like Google suggest. If you do a search on Google suggests for are folks, you’ll find some ones that have some comedic potential, some entertainment potential like, are forks evolved from spoons or are forks or chopsticks better? They can be better in different situations. You can compare those situations and get a pretty entertaining piece. This guy sells razors. Would a typical ad executive do the same kind of ad that he did? This is a company called dollar shave club? No, absolutely not! Cause it might offend people.

That’s okay, sometimes, to entertain, you want to do something that runs the risk of offending some people. It’s okay. Useful can also just mean making waves, stopping people in their tracks.When JFK gave a talk about the moon shot, no political adviser would have gone to him and say, you should tell people how hard it’s going to be. No politician would do that today. He went and did that. And by doing that, he stopped people in their tracks, completely changed the message around the moon shot, totally disarmed one of the big arguments about it and turned it into a mission for the country. Useful also gets heard.

And what I mean by this is you can’t passively sit back and wait for people necessarily to hear you.You have to find some folks who are going to be part of that weird audience and then find people within there that you can possibly even reach out to specifically. For example, you can use this tool called follower wonk. Which let’s you search through people on Twitter and do a lot of data mining with different twitter biographies and twitter accounts. And you can just search for everyone who mentions puppies for example on twitter. And when you do that, you find everyone who has written the word puppies in their bio and then you can take a few of those people and look at the overlap between them.

And find the people that they have in common. So, if I’m selling a product for puppies, I might take those people in common, and either reach out to them very politely. Or wait for one of them to ask a question, if you remember from the being useful part, and then when I can, when I answer that question, I can make sure. I can be sure that they’re really going to come back and know that I’m useful to them, right? I’m going to make myself super useful because I’m going to get heard and if they’re influential, they’ll reach out to other people as well.

And influential may mean they only know three other people that they’ll reach out to. If they reach out to those three and each of those people reach out to another two. You’re still growing your market, it’s still worth doing. You can get heard by taking content you create and posting it to third-party sites, like slideshare.net. Which has an enormous audience, and if you think again about looking for the weird, there’s an overlap here, it’s people who like to look at presentations, and then are interested in whatever topic it is that you’ve written your presentation about. So when you post to SlideShare, you have a good chance of getting in front of all of those people, because you’re accessing Slideshare’s entire audience.

The same is true of video hosting sites like Vimeo and YouTube. Right? When you post a video to those sites, if you leave them publicly available on the site, then people don’t just find the video on your website or blog. They find the video when they’re wandering around this site that has millions and millions and millions of users per day, per week, per month. Another way to try to reach this audience to be heard is to look for things that people monitor and I’ll explain what this means in a minute. But just as an example, say you put together a free eBook explaining or answering some set of questions that you found a lot of people are really interested in.

Maybe you went on Quora, and there’re 20,000 people following one specific question, and you decide you know what I could do a whole eBook. I could write 20 pages about this. So you put together a Kindle eBook, and then there are lots of people who use tools like if this then that which automatically monitor the free eBook list. And send them a notification when a new book gets into the top 100. They’re over 20,000 people monitoring that. So if you put together an eBook that makes it into that top 100, you can get pushed out to a lot of folks.

It’s not easy. It’s a little bit of a long shot. But it’s a great example of being heard. You can also pay. You can just do paid advertising. They’re tools like outbrain.com, which let’s you promote your content by having it show up on other websites like slate.com. And it shows up as related articles that are off that particular site. So that’s a great way to get the high context, really high-value advertising. You can use a tool like StumbleUpon. To get just lots and lots of views. Lots of eyeballs on your content. Or you can use things like Facebook Sponsored Stories.

And if you remember how good the targeting tools are on Facebook. When I showed you how I was mining for different kinds of interests and overlaps between interests. You can use those tools to push ads and stories to specific people. And specific groups of people. It’s immensely powerful. It’s very inexpensive. It’s a great way to give. Some of your message that initial boost that it needs. So you’ve done all this work. You’re on your way to significance. You’ve found the weird, you’ve found the overlap and you’ve made sure you’re useful. Well now you need to deliberately reap the rewards and what I mean by that is you can’t necessarily just kind of hang around and wait.

Now I talked a little bit about being heard and that’s almost. To the point of reaping the rewards.But when I talk about reaping the rewards I mean what happens when people get to you. They’ve gotten to your site now. They’re reading your content. They’re doing whatever it is you want them to do. At that point, you need to make sure that you get shared. And there’re some basic best practices here. For example, there are tools like share this, where if you click it you’re gonna get 20, 30, 40 little buttons of all the different possible sharing services. It’s very useful and very helpful.But if you want to get more shares, you want to have the three or four most used social networks for your audience front and center showing actual statistics for the number of people who have already shared.

That combines social proof with a very easy way to share that content. You want to, if you’re putting information on your website, have a way for people to embed that information on other sites. So I can take this graph, click embed. Get a little code embedded on my website. It’ll include a credit to them. And it’ll let you use their data. That’s really really useful. You can also just ask. And this is another good one. if you’re sharing your content yourself. If you just add the phrase please Retweet, there’s some research that shows you’ll get four times the Retweets than if you leave off please Retweet.

SEO and Marketing – How SEO helps in marketing

Making Your Marketing Weird, Useful, And Significant

You’ve started your own business and you need customers. In the 21st century,people are gonna come to you and say the way to get customers is to get into search engines. You have to rank, you have to rank on Google. So you go and you hire what we in the industry call a search nerd, and that person goes off and does mysterious stuff to help you move up in the rankings. And they send you a bill once a month and that’s about all you know about it. And then for the rest of the lifetime of your business, you wake up in the middle of the night screaming because of one of two things. Either A, you’re not ranking yet, or B, you’re ranking in Google and you’re terrified that for some reason, you’re gonna lose that ranking, because as it turns out,Google specifically, or a couple of search engines generally, are driving all of your customers to you and that’s your only source of business.

So what’s wrong? Why has this changed? ‘Cause this is not the way marketing used to work. What’s changed is the existence of search engines have really altered the dynamic of marketing. We’ve chased search engines into this weird corner where all we focus on is our rankings and we’ve forgotten about the rest of marketing. There’s a lot more to marketing than search, even today. It’s part of this very complex cycle. And that complex cycle works to your advantage, it’s not a disadvantage. It’s important to keep that in mind. One way to look at it, and the way that I generally look at marketing, is that marketing is all about significance, and search engines, all they want to do is deliver significance.

SEO and Marketing – How SEO helps in marketing

They’re just trying to do what works at the core of marketing and always has. And if you keep in mind that marketing is about significance, then you can start to understand that what marketing is really about is showing yourself to the weird, making yourself useful, and using those two things to build significance around you, and your company, and your brand. If you look at the definition of significance in the dictionary, it’s “the quality of being worthy of attention.” I have my own definition that I’ve adapted to marketing, which is the quality of being worth of attention to people who may never buy from you but will always spread the word about you.

And that’s very, very important. And the significance is not something that you can go out and buy. You can’t make people think you’re significant. You can’t force it. You have to invite it. And you invite significance by standing out to those who are compelled to respond, what I call The Weird and what Seth Godin originally called The Weird in a great book called We Are All Weird. You also establish significance by making yourself useful. Think about things like Velcro. You want to really aspire to reach the point where you are so useful that people just assume you’re there.

You become a utility. And you can close the loop by deliberately reaping the rewards. You don’t wanna just sit there and wait for people to land on your doorstep once you’ve done all this work.You wanna make sure that they do land there and make it easy for them. So I’ll start by talking a little bit about the weird. Significance must involve you standing out to the weird. Now, there’re two kinds of weird, right? There’s weird like me, grown men who play games like Dungeons and Dragons. And then there’s weird that just separates your potential customers from the enormous crowd in which they live.

You can try to sell to all the people out there, and I’m sure if you’ve worked in a business or run your business, you’ve had some time where you’ve looked at things and said there are a million other people out there saying the same thing, hearing the same thing. How do I get to my customers? The way you do it is by refusing to hang out with the crowd. Find the people with special interests. Find people who really like waffles. Find people who are allergic to wool. And where you find those intersections between two interests, you’ll find the weird.

If you think about Will It Blend?, it was a video series done by a manufacturer of blenders, that advertiser, when he was thinking about the campaign, he sat down and, unconsciously at least, thought, well, let’s see, I’m selling blenders. Everybody buys blenders. They don’t even know the brand of blender they’re buying, but people really like to see stuff get smashed. So maybe what I should do is find the people who are looking to buy a blender and like to see stuff get smashed and put the two together. And that’s how he ended up with Will It Blend? When I had to write an article about marketing and I wanted it to stand out, I thought about the fact that they’re all these marketers out there and they’re very passionate about marketing.

And then there’s all these gamer nerds out there like me and a lot of them are marketers. And at the crossover, that’s where I found the weird that I could talk to. And I wrote this article calledEverything I Ever Learned about Marketing I Learned from Dungeons and Dragons. And even within the search world, that had a really, really good result. So even if I am just looking at search engines,by accessing that weird audience, that obsessed audience, I got lots of people to talk about the article because they saw, oh wait, I play Dungeons and Dragons, I wanna take a look at this article.

And then they reached out to people who weren’t within that little segment, and that’s what that segment can do for you. That’s what reaching out to the weird can do for you, is it can get you people who are so impassioned about the message you’ve given them that they’re willing to carry it to other people who exist outside the space that you’re trying to access. It also got me a lot of links. Again, the same thing, it got me a lot of links from news sites and marketing sites that don’t do anything about Dungeons and Dragons. But because the article started to gain a lot of momentum and a lot of people saw it and heard about it, it started to build momentum and gain links.

It also gained a lot of mentions in an email, in newsletters, in social media. There were a few people calling me on the phone. So again, it exists far outside of search, but because good marketing is also good SEO, by accessing this audience, by finding that intersection and finding the weird, I got a really good result. And this has been true for well over a hundred years. If you look at advertisements like the one that David Ogilvy had to do for Rolls-Royce in the 1960s, he sat down and he thought, “Well, let’s see.

“I’m selling a car for wealthy people “and I’m selling to wealthy people “who like peace and quiet in their cars.” Right, ’cause some people may like loud cars, some people may like convertibles.And by putting those two together, he found this unique audience and he put together and ad that talks about how quiet the Rolls-Royce is and it was very successful. Now there’re lots of different ways to achieve weird, right? You can do weird and just make huge waves and just do really strange stuff that’s over the top. So if you look at Old Spice, you know, they looked to people who buy deodorant, which is almost everybody, and then they looked to people who like really bizarre, crazy humor, and they came up with the Old Spice commercials, which are hilarious and everybody knows who the Old Spice guy is.

Nobody knows his name, but they know who the Old Spice guy is. Your appeal to that weird audience can be over the top, but it can also be subtle. You don’t have to make it something completely off the wall. For example, a company called momAgenda makes day planners for moms. And what they did is they found this overlap between moms and moms who want to be really organized and found this little group of people who spend a lot of time on the internet looking for tools and methods to help them organize and plan their families’ day, week, month.

So they took their planner and they made printable versions of it. And by making those printable versions available, they got lots of moms downloading them and talking about momAgenda. And the discussion went from online to offline, it grew their own house email list, it expanded the number of people who knew who they were, and it also, again, coming back to search, did build quality links back to their site. So again, good marketing is good SEO. Good marketing is good email list-building. It covered all those bases for them.

You can just go over to the whiteboard and start brainstorming ideas, or a piece of paper and just start brainstorming ideas for how you find this overlapping audience, this intersection of interests. Or you can use some tools, and what I’ll do sometimes if I’m stuck is I’ll go to Facebook and I’ll start to create an ad and then I’ll go down to this field that’s called Precise Interests and I’ll type in whatever the product is, or the concept, or the idea that I’m trying to promote, and Facebook immediately shows me related interests. Things that, if people are interested in rhubarb, they’re also interested in these other things as well.

If you take a look here, you can see there may only be 10 or 20, 30,000 people on Facebook who’ve expressed an interest in rhubarb, but there’s 3.9 million with an interest in something olive. There’s 500,000 with an interest in ginseng. If you take that, you can find the people who overlap, reach out to them, and if they really like what you have to say, then they will reach out to all the other people that they know the larger audience. And that’s how you can use marketing to the weird to get you in front of a much larger group of people.

And you can do this same thing with television shows. You can do it with almost any concept you can imagine. People have created pages on Facebook that other people come in and indicate that they like. So you can do all sorts of interesting psychographic sort of research and find this information on there.

The ultimate guide to getting Google AdSense approved.

The ultimate guide to getting Google AdSense approved.

How to get Google AdSense Approved?

“AdSense is the first achievement in every bloggers diary”

Google AdSense is the best and effective ways to monetize your blog or site. Among hundreds of ways to monetize your blog or site, Google AdSense has always stood on top of the chart. Google AdSense is established over ten years and that has also laid a long time impression on the Advertisers and Publishers. This probably might be the reason why there is a lot of demand to get Google AdSense approved. Google unlike other Ad serving programs does accept all the applications (hundreds of them a day!). All the applied sites are verified and cross checked by humans which makes it more difficult. Google AdSense is a contextual Ad serving program with millions of advertisers and publishers.

Follow these ten ways and I guarantee you Google AdSense approval .

Get-you-Google-AdSense-Approved-in-7-days

Never the less let me also remind you people who gets accepted the very first time they apply are very less and persistence is the key to get Google AdSense approved.

Pat your back, You have done the first thing to get AdSense approved you found this article. With these following steps lets get our AdSense approved.

Get your Google AdSense Approved in 7 days

Ok sit back and read on.

Custom Domain vs Sub domain

There was a time when domain was not an issue, that was back 7 or 8 years before. Google is now well established and is now in demand. Through the ages Google has gone through several updates which made their algorithm stronger and powerful. Google now considers sub domains as less powerful compared to a custom domain. Thus when it comes to Google Ad Sense having a custom domain does make a difference. So if you don’t have a custom domain yet I would recommend you go get one.

What about Blogger.com then? Blogger is a product from Google and thus yes, they do consider blogspot domains but again custom domains come in the first hand.

Google AdSense cannot be used on sub domains of a custom domain. For example you cannot apply for a Google AdSense account with www.seo.techandseo. com

First thing to do is to get a custom domain. If you are still planning to go ahead with Blogger fine, there are cases where a well built blogspot getting accepted faster than a custom domain.

Keep in mind, having a custom domain alone wont get you Google AdSense approved.

Domain Age

In the case of sub domains.

Domain age has always been a doubt in the blogger sphere especially among blogspot users. For blogspot users, In certain countries and regions you need to have a domain age of 6 months minimum. These regions include India and Pakistan as there is increasing amount of blogs created. Here is what Google says about blogspot domain ages.

In some locations, including China and India, we require your site to have been active for at least six months before it will be considered. We’ve taken this step to ensure the quality of our advertising network and protect the interests of our advertisers and existing publishers.

It is also to be kept in mind, sub domain’s from regions and countries like United states and United Kingdom does not have this issue.

In the case of Custom Domains

Domain age is not a huge factor when it comes to custom domains. I have got Google AdSense approved for sites that are just 2 and 3 weeks old. Though domain age is a factor for many of Google’s search engine ranking factors. I have never felt domain age a barrier for custom domains to get Google AdSense Approved. Like I said before. Having a custom domain does make a difference.

Number of Article required

Doesn’t matter if you have a custom domain or a sub domain. If you don’t have quality content in your blog/site you probably will end up seeing a lot of rejected mails from Google. Keep in mind, Google loves content not only in the case of Google AdSense, also in many of the other factors too. So how many articles should be there? I always recommend you have a minimum of 30 well written articles. This 30 articles should be unique, 100% original and should be at least 4-5 days (Give some time for Google to index all your articles).

With that being said, let us see the length of the articles required. Among the 30 article you prepare, make sure you have 3 to 5 articles as pillar posts (Pillar posts are articles more with more than 2000 words and 100% genuine content).

Niche of the site

Niche of the site (in lay mans terms, what the site is about). The niche of the site is to be considered and should be given upper hand. If the site niche is among the sensitive once you will never see ads running.

There are some other niches that you better not touch until you are good at it, health and new are of such. Try to avoid niches that violates Google AdSense policies like porn, and child abuse. Gambling and betting sites are always monitored. In the end Google will make sure all their advertisers are comfortable. Doing a proper research on the niche you choose will also help in the future too. There are expensive and cheap keywords to explore out. So think twice or thrice before you choose a niche.

Quality of the content

When  we speak of the quality of the content I intent 3 things.

  • Grammatical perfection.
  • AdSense recognized languages.
  •  Originality of the content.

Grammatical perfection, don’t get scared with all these terms. All they check is the readability of the blog.

AdSense do not support all languages, though many blog in English we have the other majority too.

Here is the list of the Google AdSense supported language list

Arabic Greek Portuguese
Bulgarian Hebrew Romanian
Chinese (simplified) Hindi Russian
Chinese (traditional) Hungarian Serbian
Croatian Indonesian Slovak
Czech Italian Slovenian *
Danish Japanese Spanish
Dutch Korean Swedish
English Latvian Thai
Estonian * Lithuanian Turkish
Finnish Malay Ukrainian
French Norwegian Vietnamese
German Polish

 

Originality of the content

Google might possibly checking for the originality of the contents before going any further. Originality of the articles should be always your priority and try not to negotiate that under any circumstances. Google is very strict about the originality. That is one thing that even approved Google AdSense account holders should always be aware of.

Running other Ads and affiliate programs

Since Google is a bit concerned about the viewers, they always wants the publishers to make sure the content is never obstructed by serving Ads. So Can you run other ads? Yes, you can. When I applied for Google AdSense I had Chitika and Amazon affiliate banners. I made sure the content was never obstructed by those ads.

If you are running any other ads make sure

  • Never add Ads as pop ups when you apply for Google AdSense, Google will reject it at the first check.
  • Never serve more than 3 ads in one page.
  • Always make sure the content is not disrupted in such a way that the viewer has to scroll down to see the content.

If you can comply all these things, what is stopping you from serving other ads while applying for Ads? If you are not confident to serve other Ads along while you apply for AdSense pause all other Ad networks for a while and resume once approved.

User Interface of the website

User Interface is something Google Looks forward to. Having a good impressive site with good navigation is always good compared to the ones without.

Read more:How Not Using Responsive Templates Makes You a Rookie. 7 reasons why you should have responsive template design for your blog.

Proper navigation in the site and a responsive site is neccesary before you apply for Google AdSense.

Integrating Google Analytic and Search Console (The old Web master tools)

Integrating Google Analytic and Search Console will give an impression that you are serious about blogging. This will also give you an upper hand in SERP (Search Engine Result Page). This will also help you track the critical errors and issues with your sites. Click here to register and click on “Add a Site” to register your website URL. Verify your website ownership through any of the recommended method and complete the process to keep your account functioning actively. Adding a HTML snippet is the easy way.

Setting a Google Analytic account page first and then setting a Search Console would be easy.

Google Search Console Sign Up

Google Analytic

Adding XML sitemaps and Robot.txt files

A bit technical and you shouldn’t bother much if you are running on blogspot. XML sitemaps helps Google bots to crawl through the all the pages and posts and index your site. Though this does not give a direct reflection on accepting your Google AdSense this does increase the trust worthiness. Get your Site map for your site from XML Site map.

Robot.txt file is protocol for the bots. These guys gives authorization to site to crawl or not to crawl a site.  Having a robot.txt protocol does not have a direct effect on Google AdSense approval but just like XML sitemap, it gives an impression and also helps in SERP rankings as it builds trust worthiness.

Traffic of the site

If you have followed all the above things correctly, In a week you can see hike in organic traffic. Especially in the pillar posts. Once the site gets more than 50 organic search traffic nothing can stop you. That is all you want. Make sure you don’t sign up for all the traffic exchange programs. Those never helped and never will. try to bring in Social network traffic. Use Google Plus and Facebook for promotion. Once the site reaches 50- 60 natural organic search traffic with few Social network impressions, you are ready to apply. If you haven’t got any organic search traffic concentrate more on your pillar posts and make it happen.

Have all the important pages

One main factor Google checks for is this one. They checks for the authenticity of the blog. Cross checks if the contact page is easily accessible.

About us page

Contact page

When you add a contact page make sure you give the same contact page given in the ad sense application form. The WHOIS info, Contact info and the Application form details should always match.
Privacy Policy

When you write Terms and Condition or Privacy Policy. You literally don’t have to write anything. There are sites that will generate one for you online. Google em and you can choose any of them to do it for you.

Basics to Google AdSense

Introduction to Google AdSense

We are going to take a look at the Google AdSense homepage and go over some of its primary features and benefits. If you visit google.com/adsense you’ll be taken to the AdSense homepage. From here we can use the navigation bar at the top of the page to explore how AdSense works. If you click on the Benefits link in the navigation bar you’ll be brought to a page that explains why AdSense may be a good fit for you. On this page we can see that AdSenseconnects our website and our content to display ads that are high quality and that are relevant to the visitors viewing our site.

In order to make the most out of the Google Ad Sense tool. It’s first important to have an understanding of display advertising in general. How it works, the different ways of implementing it, and what its limitations are. At it’s core, display advertising is when certain areasof a website or blog are reserved and sold to advertisers for them to promote a particular product or service. The pricing and methods for determining the value of a display advertising can differ depending on the goals of the website owner. Web ads spots can be sold for a monthly, quarterly, or annual flat rate.

CTR, CPC and CPM in Google AdSense

They can be sold based on the number of actions a particular ad receives. For example, a website owner might get paid for an ad when a user actually clicks on the ad and submits their email address for more information. This payment method generally benefits the advertiser more than the website owner. Ads can also be sold based on the number of clicks that they receive. That’s called CPC. Additionally, display ads can be sold based on the particular amount of views or impressions that an advertisement receives, this is called CPM.

Or cost per thousand impressions. And is the form of value determination used by Google ad sense.An impression is simply when a user navigates to a website and sees an advertisement. If a website owner has three advertisement spots on one page, when a user navigates to that page. They’re actually creating three impressions for the website owner because three ad spots are being viewed. It’s important to understand the difference between a web page view and a web page impression.

This method of selling display ads tends to benefit the website owner more than other methods of display ad value determination. Actually selling display ads in a website can be a tedious and time consuming process. That is where Google Ad Sense comes into play. Google As Sense automatically chooses the highest paying advertisements to be displayed on a particular website,to maximize the revenue that a website owner can make.

How ads are displayd in Google AdSense

Now that we have an understanding of the different ways that the values of display ads can be determined, it’s important to understand what ad networks are. Ad networks consist of both publishers that will display advertisements on their websites, and advertisers that will pay for the ads. Publishers within the ad network set aside specific areas within their website for ads to be displayed from advertisers. Which is what we’ll be doing with Google AdSense. In an ad network advertisers can choose the keywords and topics of websites that they’d like their ads to be displayed on.

At the same time they also specify the maximum bid price that they’re willing to pay for their ad.For a particular ad placement location on a website, the ad network will compare the bid pricefrom all of the advertisers that would like their ad to be displayed in that spot. That is, the advertisers that specified that keywords, categories, and topics that are inline with the offered ad position. Of all of the advertisers that meet the criteria for the ad position, the one that has the highest maximum bid price set will win the bidding contest and their ad will be displayed in the spot on the website.

Determinants that affect Google AdSense CPC

In turn the publisher earns the maximum amount possible because that highest bidding advertiseris awarded the ad spot. This comparison and automatic bidding process happens for every single impression served on a website and occurs almost instantaneously. Google AdSense consist of multiple ad networks and therefore does a very good job of finding the highest paying advertiserfor a particular spot on a website. It’s also important to understand that the ad network a publisher is using, basically acts as a sales person, or middle man, and saves the publisher a lot of time by automatically comparing bids and offers from different advertisers.

Because of this the ad network takes a cut of the earnings that a publisher makes by selling advertising on his or her website. Generally speaking, however, the cut that an ad network takes is less than the expenses a publisher would incur if he or she were selling advertisements directly.

To make the most out of AdSense, it’s important to have an idea of which situationsare best fit for using AdSense as a form of monetization. Although it’s possible to earn a full incomejust by using Google AdSense, it’s generally best to use AdSense alongside other forms of website monetization. AdSense is also a great way to earn extra income on a web property that you’ve already established but have not yet monetized. Once Google AdSense has been implemented on your website, there’s very little maintenance needed, and therefore, it acts as great supplemental income.

AdSense can also be used on websites that sell a product or service. For example, maybe you have a website that sells t-shirts. Although you’re hopefully making money off of t-shirt sales, there’s still an opportunity to set up Google AdSense and earn a little extra income with very little additional work. At the same time, maybe you have a blog about comic books that you’re currently working on as a hobby. Hobbies are great, but hobbies that also generate income are even better. Why not implement Google AdSense on your comic book blog so you can earn some income from what you like doing best? Because Google AdSense requires so little maintenance, it is almost always worth trying out for anyone who has a website.

It’s also important to understand that you can remove Google AdSense from your website at any time without incurring a penalty. There’s no long-term contract for Google AdSense. Everything is based on how many impressions advertisers receive on your website and how much they’re paying you for those impressions. This is important because it means that you can be running Google AdSense on your website, and if something more profitable comes along, you can simply remove AdSense and replace it with the more profitable solution.

Most people’s first question regarding Google Adsense is how much money will I earn?Although this is a very valid question, it’s quite difficult to answer because there are a lot of variables that come into play regarding earnings from Google Adsense. The two primary variables that determine how much you earn on Adsense are the number of impressions that you receive and the quality and topic of your content. If your earnings from Adsense were simply based onimpressions and nothing else, it would be easy to gauge how much money you could expect to make. We could say that for every 1,000 impressions you receive, you earn $10 and since your site receives 20,000 impressions a month, you’ll make $200 per month.

Why do publishers recieve different AdSense revenue

The question then becomes why don’t all publishers receive the same amount of revenue per 1,000 impressions? The answer is because different advertisers are willing to pay different amounts depending on the topic and quality of the content on a website. Remember advertisers aren’t paying a flat rate to advertise on a website in an ad network. Advertisers are bidding on ad spots based on the topic and quality of the website. For example, one ad network might include two different advertisers.

One advertiser may be looking to promote an insurance policy via an advertisement on a website.And another advertiser might be looking to promote a toothbrush. These two advertisers probably have very different business models, profit margins, and in-turn advertising budgets and strategies. If the insurance company sells one insurance policy, they’re probably making a pretty big profit. And therefore can afford to pay more for an advertisement. Let’s say that the insurance company is willing to pay $10 per 1,000 impressions. The toothbrush company is probably making a much lower profit margin and therefore can’t afford to bid as high for internet advertisements.

For this example that the toothbrush company is willing to pay $1 per 1,000 impressions. Now here’s where the publishers come into play with our two advertisers in mind, let’s say that we also have two different publishers. One publisher has a blog on legal advise and the other publisher has a website on dental health. Both publishers are using Google Adsense. Because advertisers only want to be displayed on websites that are relevant to their target market. The insurance companies ad will probably bid for the spot on the legal advice blog.

And the toothbrush companies ad will probably bid for the spot on the dental health blog. Both advertisers will probably be bidding against other advertisers in the same industry with similar bid prices. Let’s say that for both our insurance company and our toothbrush company that they are the highest bidders for the entire month for their respective websites. Also, let’s say that both websites receive the same amount of impressions for the particular month, 20,000. Although the impressions are the same, the legal advice blog will earn $200 from the 20,000 impressions because the insurance company is paying $10 per 1,000 impressions.

At the same time, the dental advice blog will only earn $20 from 20,000 impressions because their highest bidder is only willing to pay $1 for 1,000 impressions. From this example you can see that although both website received the same number of impressions, because of the difference in topics, one site is earning 10 times as much as the other site. So what does this mean for you as a publisher when it comes to calculating your monthly earnings? It means that you’ll have to try out Adsense for at least a couple of months to get a better feel of how much money you’ll be making on a monthly basis.

If you don’t currently have a website and your goal of this article is to find a way to make a fortune off of Google Adsense, then your best bet is probably to research which industriesare willing to pay the most for internet advertising impressions. I’ll give you a hint, the legal industry, including insurance companies, spends a lot of money on online advertising. Another high paying industry is that of luxury products because they also have a very high profit margin.Once you have an understanding of how much money you’ll make per 1,000 impressions, also know as RPM, based on the topic of your blog, then you can work on generating as many monthly impressions as possible to drive up your earnings.

we went over the earning power of Google AdSense. At this point, you may be starting to see some of the limitations of using Google AdSense. Again, you can make a full-time income off AdSense, but it’s not likely and it takes a lot of work and effort to receive enough impressions to do so. That being said, Google AdSense is best used as a supplemental form of revenue for your website and not necessarily the primary form of revenue. Also, remember that as a publisher, you’re letting Google AdSense automatically place advertisements on your website.

This means that you have a limited ability to review and approve ads before they appear on your site. Advertisers are also letting Google automatically place their ads on websites without a full thorough review. Because of this, advertisers are probably not willing to pay quite as much as if they had handpicked and approved specific websites that they know will attract their target audience. By using AdSense, you’re allowing Google to take a cut of your ad revenue. There may come a time where an advertiser will approach you as a publisher and be willing to pay more for your advertisement spots that are currently being populated with ads from Google AdSense.

If this time comes, it’s probably best to accept that advertiser’s offer and forego using AdSense in those spots for the duration of the advertiser’s ad campaign. In fact, just having Google AdSense on your website may attract direct offers from advertisers because they can see that ad spots are available on your site and that you’re willing to sell them. Google AdSense is a great tool and can provide a great deal of supplemental income for your web property, but don’t forget to address other opportunities and forms of monetization that may arise while you’re using Google AdSense.

The number of advertisers on AdSense is constantly growing and as a publisher this is great news because more advertisers means more competition and in turn more revenue. As you’ll see later on in the course Google allows us to block and review ads that are being displayed on our website to make sure that they’re appropriate for our audience. AdSense features ad units that are responsivemeaning they automatically adjust based on the device the visitor is using to access your site.

This means that AdSense ads work on mobile devices without being misaligned or hidden. From within the Google AdSense platform we also have access to detailed analytics and reports that will help us optimize our website and make changes as we go to earn more revenue moving forward. If we click on the How It Works link in the navigation bar Google provides us with a quick overview of how AdSense works. We first decide which type of ads we’d like to display on our website. Then we decide where we want those ads to appear.

AdSense will then automatically fill those spaces with ads and then we get paid when users view or click on those ads. Throughout this course we’re going to cover all of the smaller steps inbetweenso that you can get setup properly with AdSense and begin to earn revenue. If you click on the Success Stories link in the navigation bar you’ll be brought to a page that features testimonials from publishers that have had success using AdSense.

Lastly, Google also has a few resources available to you if you run into problems when using Google AdSense. To view these resources you can click on the Resources link in the navigation bar.This page contains a number of links and articles and also gives you access to the AdSense help center which will help you get the most out of Google AdSense.

Getting started with Google AdSesnse

To get started using AdSense, navigate to google.com/adsense and click on the Get Started button at the top of the page. On the page that appears, Google tells us that a few things are required to start using Google AdSense. First of all, we need to be at least 18 years old, and have a Google account. You can create a new Google account during the setup process, or you can use one that you already have. We also need a website that we can display advertisements on and finally a postal address, so that Google can mail us payments and tax information, probably the most important part, well the payments that is.

Once you’re ready, go ahead and click on the Sign Up Now button at top of the page. On the page that appears, we need to either log into our Google account that we already have, or we can create a new one. If you don’t already have a Google account that you’d like to use go ahead and create one now. If you already have an account go ahead and sign in with it. On the following page we need to provide a little more information to Google in order to get started with AdSense. First of all, we need to let Google know which website we’ll be displaying ads on.

Go ahead and enter the primary domain where you will be using Google AdSense. If you’re going to be using AdSense on multiple websites, don’t worry, you can add additional domains later on. We also need to let Google know what the primary language of our website is. This is important because we want Google AdSense to display advertisements in the same language that our primary user are speaking. When you’re ready, go ahead and click Continue. We now need to provide Google with contact information. This is important because with AdSense we’re going to be making money and we want Google to be able to send that money to the right location.

So we can go ahead and fill out all of this information. Towards the bottom of this page we can specify our AdSense Email preferences, which just lets Google know which type of emails we’re willing to accept. When you’re ready, click on the blue Submit my application button at the bottom of the screen. Make sure you read through the Google AdSense Terms and Conditions and the program policies. These are really important because if you violate one of these policies at some point, your Google AdSense account will be shut down, and you won’t be paid for revenue that you’ve earned during that period.

Some of the more important aspects of these terms and conditions are that, you’re not allowed to click on your own ads, this is considered fraud, and your AdSense account will be shut down very quickly. You can’t use AdSense on websites that contain adult content. You can’t use AdSense on websites that contain copyrighted material. The websites displaying Google AdSense ads should contain original content that you own or at least have permission to publish. You also must verify that you do not already have a Google AdSense account. This is really for your benefit, because if you already have an AdSense acccount setup on one of your other Google accounts, you would want to use that one instead of creating a new one.

Lastly, you can’t put incentives on your website for users to click on your ads. For example, you can’t say, “Click on three of my ads, “and receive a free e-book.” This is also considered fraud, and would make it pointless for advertisers to pay for an ad that’s only clicked on just because the publisher is giving an incentive. Once you’re ready go ahead and click in the checkbox, and then click on Accept. At this point your application has been submitted to Google AdSense, and they usually get back to you within a week, letting you know whether or not you application is approved.

Once your Google AdSense application has been submitted and approved, one of the first things that you want to do is specify your payment information in AdSense so that Google can send you a direct deposit payment every month. To do so, navigate to Google.com/AdSense and log into your Google AdSense account. From the Google AdSense dashboard, you can navigate to the right side of your screen and click on the gear icon. In the drop down that appears, click on the Payments link. From the Payments section, make sure that you click on the Payment settings taband here you can add a payment method, which would usually be a bank account where you would like Google AdSense to deposit your earnings.

Now, there’s a threshold that you must meet in order to receive a payment from Google, and that’s $100. As soon as your Google AdSense account has a balance of $100 or more, you’ll receive a direct deposit payment from Google the following month. It’s usually towards the last third of the month. So, let’s say you make $110 in February, you should receive that payment via direct depositaround March 20th or so. If at any time in the future you need to update your payment information or add a bank account, you can do so by navigating back here to the payment section in Google AdSense.

Now that we’ve finished setting up our AdSense account, it’s time to look at the primary navigation and learn where everything is located within AdSense. When you first log into your account, you’ll be on the AdSense home page. This page serves as a dashboard for publishersto gain quick overview of their AdSense performance. At the top of the AdSense home page,financial metrics for both the current date and current month are displayed. As we scroll further down the page, you’ll notice that additional information and statistics related to the current day are displayed. We’ll talk more about these numbers later on in this article, but for now, let’s talk about the different links at the top of the page.

This is the primary navigation in Google AdSense and you can see that we’re currently on the Home page because it’s highlighted in blue. The next link available to us is the My ads link. This is the area were we can create, modify, and delete ads and ad placement locations for our website.We will talk about this section in depth later on in the course. The Allow , block ads link allows us to specify which category of ads we’d like displayed on our website and which ad networks we’d like to allow. We can even block specific ads from appearing on our site using this section.

We will also be going in depth regarding this section of AdSense later on in the article. The Performance report section allows us to view all of the statistics related to our AdSense accountand helps publishers gauge future earnings, trends, and effective AdSense strategies. We will also talk about this section later on in the series. The Optimization section gives publishers tips on how they can optimize the ads that they’re placing on their website to increase their earnings. You’ll notice that in the top right corner of the Google AdSense screen, we have another set of smaller links which we can navigate within Google AdSense.

If you click directly on your email address in the top right corner, you can access information related to your Google account, including your Google AdSense Publisher ID. The gear link in the top right corner allows users to access their Google AdSense settings and review payment information. The bell icon is where Google AdSense notifications will appear, such as receiving a new message from the AdSense team. The question mark links to an area where publishers can search for help articles regarding Google AdSense.

These links comprise the primary navigation within Google AdSense. Feel free to explore on your own to become more comfortable with the user interface.

One of the reasons that Google Adsense is so effective is that it uses cookies to store visitor data and then, serve them relevant advertisements. Let me provide an example to make that a little bit easier to understand. Let’s say I’m searching for new lawnmowers and I search in Google “new lawnmowers for this year.” And, I browse a little bit and then, I go on another website that’s completely different from lawnmowers. But, let’s say that website uses Google Adsense.Well, because I searched Google for lawnmowers, Google knows that I searched for lawnmowersand it could put a cookie on my computer saying, Anton searched for lawnmowers a few minutes ago.

All of the sudden, I’m on a website using Google Adsense and Google has a choice of what advertisement to show me. Guess what, there’s a very high percentage advertisement that I would see. An advertisement for a lawnmower, because they know that I was searching for lawnmowers.Now, some people don’t like this. Some people think that that is a bit of an invasion of privacy, I actually do like it. If I’m going to see an advertisement, I guess I’d rather see one that’s relevant to me than just some random advertisement that has nothing to do with me. So, I don’t mind it as a user. But, this is important to know as a publisher, because you do have certain requirements to let your users know that you are storing cookies, or using cookies that have already been stored on their machine.

Now, for United States visitors, usually that just means having something in your privacy policy or your terms and conditions letting them know that you use Google Adsense and or Google Analytics and it’s all good. However, the European Union is a little bit different. European laws now require that publishers give visitors information about the fact that they’re using cookies and actually get consent from those users. Now, actually implementing this and doing this goes outside of the scope of using Adsense. But, as you are a publisher that’s maybe going to use Adsense, I think it’s important for you to be aware of this.

And, I wanted to bring you to this website called cookiechoices.org. This is a website that is set up by Google for handling this very issue that I’m talking about. This website helps publishers make sure that they have the proper things in place on their website to let users know that they are using Adsense and making use of cookies. So, you might want to talk with your web developer. If you have a legal team, especially a web legal team, they’re probably the ones that know the most about how you can notify users and what you need to do.

You don’t have to notify your U.S. users with a pop-up or anything, but you can track IP addressesand if you have an IP address that’s coming from a European Union country, then you should beletting them know with a pop-up or just a little bar across the top of your website. If you look at cookiechoices.org, they actually have one at the top, almost as an example, that just let’s us knowthat, hey Google is serving cookies to analyze traffic to this site. So, check out cookiechoices.org.Make sure that you have all the proper policies, terms and conditions on your website, so that you don’t get in trouble for serving advertisements to users without actually getting their consent first,if it’s required by law.

As we learned earlier in the article, Google AdSense decides which actual advertisements will appear on our website. That being said, we still need to decide how many ads we will display, where they will be displayed, and what size the advertisements will be. To do this,we need to create what are called ad units. We will then place the ad units on our site where we would like the ads to appear. Google will then automatically place the actual advertisements in those ad units based on the bids submitted by advertisers.

Publishers can create an individual ad unit for a specific page on their site, general ad units that will be displayed on multiple web pages, or a mix of both. To make things easier to manage, it’s probably best to create general ad units that can fit, either within the header, body, or sidebar of your site so that ads will automatically show up without you having to create another ad unit every time you publish a new article or blog post. Placing the ad units within your website will take some web design knowledge.

If you have a web designer or a developer, you may need to get them involved in the process of placing ad units within the code of your website. We will, however, cover a basic example of this process later on in this chapter of the course. Get ready, where we actually create our first ad unit.

we’ll create our first ad unit with an AdSense. Remember, ad units are the blocks of space that we will place within our website to begin displaying advertisements. To create an ad unit in AdSense, we need to navigate to the My ads section of AdSense. From here, make sure you’re in the Content and Ad units section on the left side of your screen. Towards the top, you’ll see a button that says New Ad Unit. Go ahead and click on this button to begin the ad unit creation process. When creating a new ad unit, the first piece of information that we need to decide upon is what the ad unit will be called.

It’s a good idea to give your ad unit a descriptive name so that you’ll remember which unit goes where on your website. For example, we’ll create an ad unit to be placed at the very top of our page as a banner ad. With that being said, we can call this ad unit Top Banner Leaderboard. In the ad size section, you’ll notice that there are a number of options for you to choose from regarding the size of your ad unit. The different sizes are based on pixels on a screen. This is the standard way of measuring advertisements on the Internet.

It’s also important to note that Google has placed some recommended sizes at the beginning of this section and these sizes are the ones that perform the best in terms of generating revenue. So if one of these sizes works for you, it’s a good idea to use it. If you want to see additional sizes, you can click on the drop-down next to Showing, choose the type of ad unit that you’d like to create,and you’ll see additional sizes that you can choose from. Because we’re creating a leaderboard in this example, we’ll choose the 728 by 90 leaderboard, the standard leaderboard ad size.

In the ad type section, we have the option of only displaying text ads, only displaying display ads,or displaying both text and display ads within this ad unit. There may be certain situations where you would only want text or only want display ads to be shown, but remember advertisers will be bidding for their ad to be shown in this slot and the more options you allow, the higher bid price you will receive. In other words, if you’re looking to generate the most revenue possible from a particular ad unit, it’s a good idea to allow both text and display ads to be served.

The matched content option is a new option by AdSense that allows you to display links to other articles within your website. The articles that are shown will be automatically generated by AdSense, but you’re not going to earn any revenue from these ads. These are internal ads that willjust lead to another page on your site and hopefully it will increase your overall revenue because you might have advertisements within those different articles. But remember, you’re not going to earn revenue from an ad unit that is displaying mashed content. For this example, we will choose text and display ads.

The text ad style section is where you can choose a text ad style to be displayed on your site. This section will really only be relevant for when text ads are displayed because it will determine the color scheme that the text ads will be displayed with. For display ads, which are images designed by the advertiser, the color scheme won’t come into play because the ad’s completely designed by the advertiser and will most likely feature a color scheme that’s consistent with the advertiser’s brand. There are a number of default styles provided by Google for you to choose from.

Alternatively, you can select one of the default styles and then click on the copy and edit button.This will allow you to customize all of the style’s details that are shown in this ad unit. So you can specify the border color, the background color, and a number of other different options. If you decided to customize your own style, when you’re ready, go ahead and give the style a name and then click save.

For now I’m just going to choose the default style. The custom channels section is something that we’re going to look at later on in the course, but it basically allows you to track statistics of this ad unit a little better so that you can determine which ad units are performing best on your website.The backup ad section is used to specify what should be shown in your ad unit if there are no advertisers bidding for the spot. Generally speaking, showing a blank space is probably the best option, but you could also design your own internal ad, upload it to your website and use the URL of that ad to be shown when nothing else is available.

If you’re unsure what to do in this section, just leave it as show blank space. Once you’ve finished configuring the options for your ad unit, click on the save and get code button to see the HTML code that we need to copy into our website in order for advertisements to begin being displayed.

Google AdSense decides which actual advertisements will appear on our website. That being said, we still need to decide how many ads we will display, where they will be displayed, and what size the advertisements will be. To do this,we need to create what are called ad units. We will then place the ad units on our site where we would like the ads to appear. Google will then automatically place the actual advertisements in those ad units based on the bids submitted by advertisers.

Publishers can create an individual ad unit for a specific page on their site, general ad units that will be displayed on multiple web pages, or a mix of both. To make things easier to manage, it’s probably best to create general ad units that can fit, either within the header, body, or sidebar of your site so that ads will automatically show up without you having to create another ad unit every time you publish a new article or blog post. Placing the ad units within your website will take some web design knowledge.

If you have a web designer or a developer, you may need to get them involved in the process of placing ad units within the code of your website. We will, however, cover a basic example of this process later on in this chapter of the course. Get ready for the next session of the below article, where we actually create our first ad unit.

we need to place the code from that ad unit into our website for advertisements to begin showing up. When we clicked on the save and get code button, this pop up box appeared with the code that we need to add to our website. You’ll notice that in this box we have two different options for the code type,either asynchronous or synchronous. This means that the Google AdSense code won’t get in the way of the other content loading on your website so you’re going to have faster page load times.

If you need to use synchronous code, you would probably know that so when in doubt, just choose asynchronous. Now we need to copy this code to our clipboard, so I’m just going to clock in the ad code box to highlight all of the code. Now I’m going to right click and choose copy. Once you have the code copied, you need to move over to your website’s back end where all of the code is written. This will obviously look different depending on the content management system that you’re using to develop your site. For this example, we’re using a WordPress website and we want this leaderboard to appear in the header of our website, so I’m going to move over to another tab here where I have the website open.

Here’s the website that I’m going to add the leaderboard to and I want the leaderboard to go right up here at the top above this header where it says wisdom pet medicine. So a little trick that I like to use to identify exactly where I need to insert this code into my website is when using Google Chrome, you can right click on the page and click inspect. When I do that, a box appears on the right side of my screen that shows me all of the code behind my website. Now, I want to find a particular part of this code so I’m going to click on this button at the top left of the box with the arrow icon and now I can move over to my website and I can select certain elements of the websiteso I’m going to select this header up here at the top and when I do that, it shows me where in the code this header’s located, so I can highlight over the code and it’ll show me different parts.

I know that this header right here is this whole part of my website and I also have this other header, but this isn’t an actual div, this is just a location within my site so I want my leaderboard to go underneath this header area, but before this first div, so when I go into the back end of WordPress, this is what I’m going to look for. So now I’m going to move over to my WordPress dashboard and I’m going to go to the left side of the screen and hover over appearance and then click on editor. Now I want to mention that you want to be very careful when editing your website’s code, especially here in WordPress because you can actually break your website and if you don’t know exactly what you’re doing, you definitely want to access your web files via FTP, download the web files, and edit the code on your local computer before you actually upload it to your webserver so that you can check and make sure that you’ve edited it correctly and if you have a web developer, this is where you’re going to want to get them involved.

This should be pretty simple for them to do so all they’re going to need to do is copy this AdSense code into the website but this is a pretty simple process because we’re just copying a couple lines of code so I’m going to go ahead and do it here in WordPress. So in order to access my header, which is where I want to place this leaderboard, I’m going to go over to the right side and I’m going to click on the header.php file. As you can see, WordPress also says that editing this code is highly discouraged and that you should proceed with caution but I understand that and I’m going to proceed.

So now I can see all of my header code and we established a few minutes ago that I need to place this code below the masthead but above the first div so what I’m actually going to do is I’m going to press command F on a mac computer or control F on a windows computer and I’m actually just going to search for masthead because I know that that’s right around the area where I want to put my AdSense code. So you can see here’s the header that says masthead and I want to put it just below this line of code but above the header div so, I’m just going to hit return and now I’m going to paste the code that I copied from AdSense here into WordPress.

So here’s the AdSense code and when I’m ready, but again, you want to make sure that you are absolutely ready, make sure that you didn’t cut off some of this header and that you didn’t cut off some of the div down here either and I’m pretty sure I didn’t, so now I’m going to click on update file at the bottom of this page. So I’ve now added the AdSense code into my website, so let’s go back to the front end of the website. We can close out the inspector, and let’s refresh the page.

So now you can see, we have an advertisement up here at the top of our page already on our website, it’s that simple. When you first begin to place ad units within your website, it may take a little while for Google to decide which ads fit best on your site and therefore ads may not start showing up immediately but should start being displayed within 24 hours. Stay tuned for the next chapter in this series where we will go over some advanced placement strategies for placing ad units on your website.

we’ll discuss what custom channels are, how they can help you monitorthe performance of your ad units, and how to implement custom channels in your AdSense account. Custom channels in AdSense provide a way to track the performance of groups of ad unitson your website. As we’ll see later on in the course, the performance of each individual unit can be tracked in the Performance reports section of AdSense. What if, however, you want to track the combined performance of a specific group of ad units on your website? For example, let’s say you have two ad units that are displayed on your homepage and you want to track the combined performance of these two ad units, you could easily do so by creating a custom channel that includes both of these ad units.

To get started on custom channels, we need to navigate to the My ads section of Adsense. As you can see here in the My ads section, I’ve created two Leaderboard ad units that are designated to be displayed on my website’s homepage. To track the combined performance of these ad units, I need to create a custom channel by navigating to the Custom channel link in the left sidebar on my screen. From here, I can click on the button at the top left to create a new custom channel.

In the box that appears, I first want to give this custom channel a descriptive name. For this example, I’ll call it Leaderboards. Down below, I can select the specific ad units that I’d like to be included in this custom channel. In this case, I’ll choose the two ad units that I’ve created to be displayed on my homepage. You can add as many ad units to the channel as you’d like. Notice that you also have the option of clicking the Targeting checkbox to show this custom channel to potential advertisers. In other words, you can make this custom channel visible to advertisers when they’re setting up their ad words campaign.

Ad words is the system that advertisers use to bid on ad units in Google AdSense. And they can specifically bid for a spot within this particular channel. And if you’re trying to maximize your revenue from AdSense it’s a good idea to click this checkbox. Once that checkbox is clicked, you’ll notice that a few more text boxes are visible for you to fill out some descriptive information regarding the custom channel that advertisers will see. For the purpose of this custom channel, we’ll say that the ads appear on the homepage. And it’s a pet medicine website so we’ll just say “homepage of pet medicine.” We can select where these ads are located.

since we have multiple ads and they’re in different locations, there isn’t one specific option that fits this custom channel so we’ll just keep it on Multiple locations. In the Description section, we can specify that this custom channel includes ad units that are both on the top and bottom of our homepage. You can select the appropriate site language for this custom channel. And then once we finish specifying all the information for our custom channel, we can press Save. As you can see, our custom channel has now been created.

And in the Performance report section of AdSense, which we’ll look at more in depth later on in the course, there is a specific report for this particular custom channel, the two ad units that are included on the homepage of our website. At this point however, you should be comfortable with what a custom channel is, how to create a custom channel, and how to add ad units to be trackedin that custom channel. As I mentioned, later on we’ll look at how we can view the data for that particular custom channel in the Performance reports section.

 

Read More:

How to increase Google Ads revenue?

50 ways to increase Google Ads revenue.

Wondering How to increase traffic for your blog?

Blogging strategies to increase more traffic and user engagement

What’s in your mind?

Got something ruining your sleep? Feel free to let us know what ever that is. We can guide you through you AdSense application if you think its not your cup of tea. If you are lazy, dont worry I will do it for you but that will cost you a bit.

Click here if you want me to do it for you.

Drop your comments here or contact me at [email protected]

Happy Blogging 🙂

 

 

Beginners guide to make money blogging

Beginners guide to make money blogging

How to make $1000 a month with a blog or a niche site?

Before I further explain how, let me tell you small experiment I did with two of my sites recently. Both the sites were niche sites, niche sites are prone to give good results when optimized and published properly.  Making a good figure out of these kinds of sites are easy but not that easy as long as these blogs don’t get proper optimization.  That’s a full article worth to discuss about. Complete article to make money blogging.

Complete article to make money blogging.

3 website tweaks to increase your earnings.

Website one was geographically optimized for receiving traffic from United States while the second one was optimized to receive traffic from India. Well I ran Google AdSense in both the sites

These are the status of both the sites.

Website one is like said before is optimized for receiving traffic from United States that receives traffic around 800 views daily (65% of the traffic) Website in the other hand with 8000+ Indian viewers (90% of the traffic)

Well the AdSense reports were astonishing as the 800 views performed well, actually better than the 8000 views.

Please note both the sites were based on the same niche.

So what paved these two sites to give two different results? Well you guessed it right. It’s the traffic source.

Asian sites are naturally less paying; these include traffic from countries like India, China, Pakistan and other Asian countries. In the other hand American and European countries are amazing performers when it comes to monetizing your site.

Now see what two other experimental sites worked along when we optimized them based on keywords.

Website one with the keyword ‘x’ and website two with the keyword ‘y’.

Ran AdSense and let’s see how each site performed

Website one had a good 11000 views per day and website two had only 1200 views per day.  Result? Yes Website two earned more than website one. Yes it did. Why did website two earn more?

It’s the keyword the two sites used that resulted in two earning reports.  In the above experiment website was based on ‘computer games’ and website two was based on ‘Life Insurance’.  Like I said before, getting in detail on key word research is worth a new long article.

Yes I kept on experimenting, I’m the type of person who believes only when see it. There were a lot off articles by great bloggers out there in the blogosphere talking about the need of quality articles and the number of articles required for SERP (Search Engine Ranking Page).

Two more sites were born and well this time they were not optimized for a while in any way. Same niche were used in both the control sites.

Website one was an old site around 2 months old and the second was 1 year old. Both the sites had the same keyword to be ranked.  Website one had 3 articles written (each 1500 words) while the second one had 220 articles. Don;t forget this is Complete article to make money blogging.

Published articles of the same length and optimized the same way (on page SEO using Yoast SEO). The keyword used one was a unique irrelevant keyword to avoid competition. So what was the effect? Well both ranked easily in 24 hours on the 1st page as #1 and #2. But yes the older site was ranked 1st.

I expected the site 1st site not to be indexed fast by Google as the site had less chance to be crawled (I thought new sites would take time to crawl).

Why did the new site get crawled earlier?

The new site had long articles that were properly SEO optimized. Google bots love quality content and when they smelled quality article they just can’t resist like they couldn’t in this case.

Keeping all these in mind, you should need to keep in mind that writing/blogging for money usually fails in other words end up earning nothing. But with all the above factors we can make a good handsome money out of bogging.

The key to making money by blogging are these 4 magic words.

  1. Keyword- Finding out best and effective keywords (keyword research) and rank them.
  2. Content – Quality content is the prime factor these days and there is nothing better than a good article that can break the competition.
  3. Backlinks – Backlinks determine where you stand in the SERP
  4. Originality- It’s easy to make content of 100000 words if you have a good article spinner in hand but that is not the point. Having real and original content is very important.

Again, all these points are worth reading in detail.

Making $1000 blogging is not easy, but it’s not hard either. In short blogging your way to $1000 does not end here. It’s a long journey and making your way there requires time, patience and yes a lot of work. You have the determination J you are here!

Building your blog/niche site/ money site (Whatever you like to call it)

It’s not what you call it, It’s how you set it up.

Decide which blogging platform you would like to start off with. This will be the one you use to write articles on and publish. Choosing the platform is also an important factor. To confuse there are a lot of them out there too.

So how will you know which one to choose from?

Well that depends on your intention of blogging. I would always recommend blogger.com for beginners. Using blogger will help you handle html and basic CSS. Well, being a beginner you have less chance to earn at least a few hundred dollars blogging.

I usually and always recommend WordPress for bloggers. WordPress is easy to use and anyone can start of easy.  It’s not hosted for free so the domain and hosting should be purchased by the user. I still think it’s a wise investment.

Like I said there are a lot of platforms to choose from

  • WordPress- The most used blogging platform. Rapid installation ease of use makes it easy to use.
  • Tumblr- Too much of a newbie? Never mind head of to tumblr. It is very easy to use and is built for level 0 developers. Tumblr also has a very strong social community as an asset. The theme customization is also admirable.
  • Blogger- Blogger was established somewhere in 2002 and has been a very popular blogging platform as it comes from Google. It’s free and easy to use and gives complete control for the user to edit the site.
  • Medium- A blogging platform started by the founder of Twitters founders. Great place if you want your words to be out there taken seriously. Look elsewhere if you are looking for customization and control.
  • Svbtle- Made for vivid writers and people who are serious about what they write. They describe itself as “bloging platform designed to help you think”. A lot similar to Medium and does not give a jot to customization and focuses entirely on content.
  • Livejournal- A combined blogging platform (Social Media and Blogging)
  • Weebly- Weebly stands out in the list as it focuses more as a website builder than a blogging platform. Good platform if customization is a big concern.
  • io- From the people behind evernote and naturally, is deeply integrated to their system
  • io- A platform that does not require a login, instead you define a URL for a post and set a password.
  • Ghost- Open source platform, free if you install it on your system. Alternative to WordPress and prepare to get your hands dirty if you are a developer.

If you are too fresh here and would like to know how to setup a blog, then head over here to learn how to set a new one just for you. (Wait! Keep in mind to finish reading this article, especially about keyword research and niche selection to avoid mistakes)

Buying domain and keyword research

Both these topics don’t seem related but when it comes to blogging, yes they are. Before you even start bogging you should sit down with a paper and pen and decide on what topic are you planning to blog on.  Something you love? Yes? Good but if there are millions of other bloggers writing about the same. Well not to discourage you but that is the reality. So how do you figure out the write niche/ topic for your blog? Get ready with a pen and notepad.

List as much as keywords you are comfortable blogging with. Don’t avoid the basics. Scribble down whatever you may think is comfortable.

Let’s take a few keywords for example.

Following are the list of keywords I just randomly came up with to start a new blog.

  • Gaming
  • Blogging
  • Cooking tips
  • Football news
  • PC and networking

For now let’s stop with these. You shouldn’t, try to fill out as many pages as possible. Once the list made let’s scrap a few details of the keywords like

  • Monthly search for the keyword.
  • Competition for the keyword.
  • Are the good performers when monetized?

So how do you do this?

We will use Google keyword planner to figure out the same.

Key word research using Google keyword planner

Once the niche is set wait no more! Start creating as many possible articles for the blog.

Keep in mind, the more articles you have the better you will rank. Content is the king! Focus on creating unique and long article content and post 2 per week.

Once that  is done, it’s time to rank the keywords.

By now you have a good set of keywords that you have been focusing on.

Having a keyword focused blog alone wont do you any good as long as its properly optimized. If the articles are not ranked you will end up having less organic keywords.

Here is the detail article on how to rank any keyword in Google SERP

Rank #1 on a keyword

In short its all about finding the competitor and breaking the competition.

In the article on how to rank any keyword in Google SERP that’s what we cover using a tool named ahrefs.com

That’s all there is to it. By now you should have a hefty good knowledge on starting and setting up a an amazing niche blog

 

How to create a Event blog? Complete guide to event Blogging

How to create a Event blog? Complete guide to event Blogging

Complete guide to Event Based Niche Blogging

Event blogs, event blogs everywhere. So how do you set up one? You are not here randomly, I am pretty sure you are here to make a few good dimes out of event blogging. Trust me event blogging is not that easy where yo can buy a domain host it and start making money one day morning. Event blogs requires a lot of attention and yes these sites need to be constantly monitored to avoid competition. So how do you make one?

Recently I ran a event blog during the word cup season (cricket) not a big fan but turned out really good. I had around 20,000 to 40,000 viewers crawling my website. Yes I bought some nice food and clothing for the next few days. Yes it is possible to create an event blog and make money out of it in 7 to 8 days. Not that easy but follow this guide and it might turn out the other way.

What are Event blogs?

Before we head out any further we will look into what an even blog is. Event blogs are sites or blogs launched prior to a season or an event to gain organic searches. Something like weather forecasting, just that here its s going to rain. take the exapmle of the event site I launched, it was launched a week before the 20-20 world cup started. I guessed that many will be using the keywords like ” Watch world Cup 2016 online” yes fortunately people did and since I was all prepared I got the whole audience here in my site and Bravo! I made a fortune. You can do the same and here I will tell you the same.

In short, we will buy a domain (or use an existing one) create good content, get backlinks and get listed on the SERP (Search engine Ranking Page)

Yes its is simple as it sounds until you do it.

How to Make Money with event based Niche blogs?

So how do you monetize these event blogs and money out of it? Well good question? We will use any of the ones below to make money.

How do you start an event blog?

Once your domain is ready, do a google search and find out your competitors. Once you find out your competitors it is pretty much easy to break the competition and get on top of the search rankings. Before you do so it is very important to predict the possible keywords that people might use. Once that is done. Rank the keyword and get it in the search engine page Wondering how? The ultimate guide to rank number 1 in any keyword – 2016

Once you rank you keywords sit back and enjoy, dont worry if you dont make it #1 but anywhere in the first 5 ranks will give you almost the same result.

Is back links the key to a successful event blogs?
If you ask me this question I cant say no, after all when blogging gets concentric to monetizing its all about SEO and yes the backlinks. Getting backlink are not as tough or bad as it looks like. You just need the right broom to sweep the backlinks. Here is a  finance blog that I loaded with ton of bscklog.

Read More: Ultimate list of backlink sources for event blogs

Once that’s done use ahrefs, semrush or any similar tools to see your keyword ranking. Make sure you keep checking the same till the event is over.

People mainly do Event based Niche blogging for money, well it’s really an awesome felling when your blog get ranked at top in the list and you got traffic in millions. It’s like standing on top of the world.

event-based-niche-blogs

Feel free to share your views and thoughts on this article and yes please do share and subscribe 🙂