Responding, Converting, And Measuring Your Marketing

Responding, Converting, And Measuring Your Marketing

Now also, useful is going to respond. And what I mean by this is, if someone’s out there talking about you or asking that question, even if it’s not directed at you, you want to make sure that when you come back. And you see that message, you respond to it. For example, me and my kids were sitting at Sea-Tac airport one night. it was about midnight and we were waiting for our bags and waiting and waiting and I finally tweeted to Alaska Air because I know that they always respond to stuff online. I figured I’d hear in the morning. And I said I know you have a deal where if our bag takes longer than 20 minutes we get something cool what do we get because we’ve been here for way longer? Within two minutes, at midnight, someone from Alaska Air responded, and apologized, and explained what it was.

And explained how I can go get it. Now as it turned out, this delay was not their fault, but you better believe that they made me into a real fan. Alaska Air really became, not only significant to me. But also just someone that I will go out and deliberately spread the word. So I became on of their group of the weird. And that’s probably why when you go look on Facebook, Alaska Airlines whose you know a relatively small airline compared to some of the giants like United has 218,000 fans when most other airlines, the most popular pages they have.

Are the ones with people complaining about them, so just keep that in mind. You can search actively for things to respond to. So you can take a look on Google, you can do a search and just change it so you’re looking at the past 24 hours, that’s what I’m doing in the slide here. And just search for your brand and see what people have said. You can use tools like Sprout Social. Which will let you do searches on your brand across multiple social networks and look for questions as they come up. Then you can answer those questions at the moment that they appear. Useful also converts.

And again, this is about deliberately reaping the rewards of all the work you’re doing. You want to make it easy to convert. This is a website for a produce seller. And if I decide I want to use this deal, they give me these three or four steps that I have to take. That is not easy. Am I really going to remember the particular promo code that I’m supposed to put into the field at step two, after I finish creating my account? Probably not. This is not easy, this is not the way you want to do it.Look at Mail Chimp. They have a single button. I get to their page, they’ve done that work, I’ve gotten there because of some messaging they have.

If I click Sign Up Free, I’m already into the process at that point. I’m one step more committed than I would have been before, it’s super easy. Even on my own company’s website, we make sure that there’s always a next action that people can take. I’m a big fan of a lot of the research that theUniversity of Washington is doing around social media and things like that. They have sometimes great little blurbs on their homepage, but they often don’t have links back to more information about those blurbs. It just kind of leaves you sitting there saying more please, can I please get all this great information you’re talking about? so, you know, that’s an example.

You want to make sure people convert one way or another. And a conversion might mean a sale, it might just mean a click. Whatever it is, make sure they take that next step. So Useful is just plain cool. That’s really what we’re talking about here is that when you take your product and your message and you make it useful, you’re making yourself cool to that narrow audience that you created, that little audience of the weird. But someone is going to ask me, how do I prove it works?Show me some data. Well, there is a way to do it, but you got to measure everything. So when you start on your campaign towards significance, you want to make sure you’re tracking which pages get the most looks.

Which pages have the highest value? Which pages lead to people making conversions? So that if you’re using content to demonstrate significance you can see the performance of that content, see which pieces of content are working better. If you’re using something else to demonstrate significance, if you’re using off web content, if you’re using a sales team or something like that.Then just make sure that you’re tracking over time, and that as behaviors change within that team, within whatever it is that you’re doing offline, you track and see the results of your actions. Use tools like Majestic SEO or Open Site Explorer which will let you track the relative popularity of a particular page, or message, or person on the internet in social media, so that you can see whether you are becoming more significant to your audience.

And, if you’re using content, and I have to have a quick aside here, when I talk about content, I’m not talking about content marketing. A lot of people like to use that phrase. I’m just talking about using great content for marketing and the difference is you’re not going to go out and buy fifty articles for $5 a piece to demonstrate significance, you’re going to need to produce really quality stuff. So, when you do that you can aggregate different pieces of content together. If you have a whole bunch of videos that are really funny over the top videos, then maybe you put all those together so that you can then in your analytics reporting So you can see, okay all the funny overthe top stuff performs much better than the really serious stuff or vice versa.

That will help you as you try to measure what’s working. It will let you show to people that this is indeed doing the job. And you want to test wherever possible. And the big advantage to the internet. The thing that I actually think may have started as down the road to over focusing on search. Is the idea that we can test and measure everything. So, you can use a tool like Ubounce to compare different landing pages. So if you create a page on your website, you can put togethersome basic information on the page and decide you’re going to try three different headlines.

And Unbounce will automatically rotate those headlines for you, and show you which recipe, which combination of headline and graphic and everything else. Generated the best result. It’s a great way to see not only whether you’re attracting the right audience, the right group of weird, but also whether you are getting the right response when they get there. Are you proving useful to them? Tools like Crazy Egg let you measure how far people scroll on a page and where they click, another great way to see what on the page is proving significant to people. You’ll sometimes find that people are clicking on things that aren’t even clickable.

Read More:

SEO and Marketing the big difference!
How to provide value in marketing? SEO and marketing

And you need to change that because they want it to be useful, and it’s not useful yet. So, some myths that people bring up all the time around this. First, the idea that weird has to be bizarre. It doesn’t. Marketing to the weird doesn’t have to be a really strange thing. It can be, off the wall, really bizarre, really funny. But it can also be pretty subtle. It can be anything that has a niche ofpeople who will be passionate when you talk to them. And that’s why that overlap is so, so important. Some people come to me and say, never mind all that. Search is all about links.

I gotta produce more links, I need more links. Well, Google’s changed, links don’t do what they used to, they don’t work the same way they used to. They do still help you rank. And of course they can drive great traffic, but one good link is worth an infinite number of lousy ones, and actually one bad link can do really bad things to you now Google has introduced a filter, an algorithm change called Penguin, which will actually push you down in the rankings if they feel that you’re artificially acquiring links. Then people will say well, okay, this is great but everyone who comes to me is buying rhubarb and I need to use the word rhubarb 11 times on my home page or I won’t rank.

It’s not really true either anymore. Yes, you need to use the language that your audience uses.That’s how you become significant, right? They have to understand you. But topics and topic focus and semantic match will take care of themselves if you become significant. People will tell me there’s no ROI in this. My jaw just hits the floor. I don’t know exactly how to respond to that. So, I’ll just give you numbers. Let’s say you buy a print ad In a magazine and it costs $200,000 and you reach about 3 million people. It costs seven cents a person and you have no way to measure the return on investment.

And this is actually a real example. Then, you pay authors to write ten really great articles. So, $2000 an article, it costs you $20,000. You reach 620,000 people at a cost of three cents a person.So, it’s cheaper. And, the ROI on the end, on this particular campaign was 10 to 1. So you tell me which performs better.

How To Cancel All  Friend Requests On Facebook?

How To Cancel All Friend Requests On Facebook?

cancel all friend requests facebook

How to cancel all friend requests Facebook?

Facebook is considered as a leading social networking site with no doubt. All over the world, many people loves or addicted to Facebook. Meanwhile, they are willing to send friend requests to the known or unknown person. It’s just normal. But, in case if someone sent many friend requests in a day, then Facebook treats the users as a fake id and so it tries to stop the user from sending further more friend requests.  This tutorial will throw an insight on  how to cancel all friend requests facebook.
Therefore, Facebook blocks that user for 2-30 days or even permanently ban the id from sending friend requests if the user again and again made the same mistake. Okay, if your question is how to cancel all friend requests which I have sent on Facebook?, then you have landed on the right place to get the solution. 

4 Ways To Cancel all Friend Requests On Facebook

There are actually 4 ways to cancel sent friend requests on Facebook which I’m going to share you in this post. So first of all please logged in to your Facebook account before we can proceed.

Way 1

It’s a simple way to cancel sent friend requests if you know the person’s Facebook user name. If you are a newbie Facebook user, then the steps given below might be useful for you.
  • On the Facebook search box, type the person’s user name and search for it.
  • If you have found the profile on which you want to cancel friend request, then browse through the person’s profile/Timeline page.
  • Hover the mouse over the friend request sent button at the top of the page.
  • Click on Cancel Request and confirm it.

Way 2

  • Click on privacy short cutscancel all friend requests facebook in the upper right corner of the page and select “Who can see my stuff?” .
  • Click on Use Activity Log.
  • Also you can directly enter into the ‘all activity’ or ‘activity log’ page. To do that, simply click the Activity Log  button which is present at the top of your profile/Timeline page.
  • In the left column panel, click More to expand all your options.
  • Click friends cancel all friend requests facebook

There you could see when you have became friends with someone or when you have sent a friend request is listed in chronological order (arranged according to temporal order).

  • Again if you have found the person’s name listed there, click on it and then it’s easy to cancel the sent friend request.

Way 3

  • Click on gear button  in the upper right corner of the page and then click Account Settings.
  • In the General Account Settings page, click the link marked “Download a copy of your Facebook data”.
  • Get a copy of what you have shared on Facebook.
  • If the file which you are going to download is big, then it will show as Start My Archive. Click on that button.
  • Facebook will begin compiling your archive and you will be informed that you’ll be sent an email when it’s ready to download. Press OK to this notification.
  • Usually it takes 1-2 hours.
  • When your email arrives at your mail inbox, click the link to access the download.
  • Then click on Download Archive button.
  • You will be asked to enter your Facebook password. Then enter your password and submit it.
  • When the download action begins, you will need to wait for a while to get the file.
cancel all friend requests facebook

Kindly please note that, longer the activity of yours on Facebook, larger the file size. 

  • The archive file is in zip format. So, you need to extract it to open the file.
  • To do so, download the Zip extractor from here and know how to extract a zip file.
  • Install it and then extract the archive file which you have just downloaded it from Facebook.
  • After the extraction process completed, you will get 3 folders and 1 .htm file.
  • Open the html folder.
  • Double click on friends (it’s a .htm file)
  • Then your default web browser will open the friends.htm page.
  • There it will display a lists as Friends, Sent Friend Requests, Removed Friends and subscribers.  
  • Browse through Sent Friend Requests.
  • Then follow the steps which I have mentioned in Way 1 in order to cancel the sent friend requests.

Way 4


So I have mentioned some ways to cancel the sent friend requests. If you have found some other methods to do it, then you could inform it by commenting below. 
How to Download Videos Online for Free With a Single Click?

How to Download Videos Online for Free With a Single Click?

Earlier, we have discussed about how to download any Internet video for free without any software program and today we are going to see it’s next part. To download videos from Internet, we depends on various download managers. Not all the download managers are free to use because of high demand for it and not all downloading software programs are working properly.

Got failed in downloading your favorite videos on your PC? Do you need a working tool to solve this problem? If your answer is YES, then I wish you are at the right place. I’m going to show you some important online tools which can give the solution for your queries. 

Also read: IDA-An alternative to IDM (Internet Download Manager)

Now you can download online videos for free from any website with one click. Let’s see how to do it right now.


KeepVid is one of the best websites for downloading videos. You just need to copy the video URL from the address bar of your web browser and paste the link of the video you want to download. Afterwards, click on Download button and within a few moments you will be provided with download links showing many formats of the video such as Mp4, Flv, 3gp, Webm. It also allows you to convert videos to Mp3. 

For some sites you are downloading from, KeepVid needs JRE (Java Runtime Environment) for the assistance in fetching download links.  So, your PC must be installed with latest version of Java to start downloading any videos.  


Shortly called as Downfacebook which allows you to download Facebook videos for free. This website is similar to above but one correction is that it can fetch only Facebook video links. 


After clicking on Download Video, you could save the video in HD, normal quality or else watch the video for preview.

Browser Extensions to Download Videos Online

Not interested in copy and paste video URL method? then you should try some best browser plugins alternatively to download the required video with one click. I will mention few browser add-ons for Google Chrome and Mozilla FireFox. 

FVD Downloader

FVD Downloader is a popular browser plugin which allows you to download video and audio files from almost any page to save it on your computer. It supports a huge selection of sites including Facebook, Vkontakte, Blip, Metacafe, Dailymotion as well as tons of others. Personally I use this plugin to download videos from Facebook. I can say that it is the best Facebook video downloader online which is available for free to install.

If there is a downloadable video present on the page that you are surfing, the arrow button will turns from grey to blue color (if not, then reload the page). Click on blue arrow button to download video in many file formats if available.  

Get  extension here:

Video Downloader Professional 

Video Downloader Professional is another Chrome browser extension to download and save videos on PC. I tried it but unable to download videos from Facebook and YouTube. Other than this, it’s working cool and does what it says. 

With the help of this plugin, it is easy to convert the video files for Apple products, DVD, etc. Video Downloader Professional is also acts as “video to Mp3” converter.

Get the extension here:
All these browser extensions are working super-fast and also allows you to download Vimeo videos for free. I would recommend you to install both extensions on your browser if you are using Google Chrome. 


Firstly, it is very important to check media copyright permissions from the websites before to download videos and audios.   

Final Words

I have given possible solutions to download and save videos from any websites. These online tools (including browser extensions) are free to use. You could donate them to encourage their work for you to continue their service for free as long as possible. 
Free Smiley Face Courtesy of
How to Know Who Kept Me Offline on Facebook?

How to Know Who Kept Me Offline on Facebook?

To make new friends online, Facebook is a great zone for that without any doubt. Often Facebook is updating to loads of features. Among those features, turn off chat except is seems to be very helpful for hiding your appearance on Facebook. When you are having lot of friends and want to chat with your dear ones only, you would simply use advanced settings option available in Facebook chat box to make others appears to be offline. 

Update: Online Now app is not working Smiley

Both boys and girls are using this option to hide themselves on Facebook for having chit chats secretly. Many are using this chat off option to play games, watch videos and pics, etc and so on. 

Also read: Auto Tweet Post From Facebook To Twitter:Know How To Link Facebook To Twitter

This post is not about how to turn off chat Facebook for someone but to crack this feature. Yeah, now you can able to see who kept you offline. You don’t need any hacking skill to know it. The solution is already available on Facebook. 

Just follow the step by step procedure to find whether yours crush is online or not Smiley 

  • Log into your Facebook account.
  • Check for number of online users. 

  • Then click on Online Now app.
  • It will ask you to allow or deny access to your profile.

  • Click on Okay to allow access.
  • Within a few seconds, you would come to know how many friends kept you offline on Facebook.
  • Can you see the difference? Before I use this app, only 10 friends are online and after using Online Now app, I could see 13 friends are online.
  • Not only this, it will also show your Facebook friends who kept you offline. 
  • You could either bookmark this application or simply go to Home > Apps > Online Now.
  • Check it whenever it is essential for you. 

To Summing Up

People use chat off feature for their privacy concern. I think Online Now app is doing it’s job against the advanced chat off feature. Arrgghh… Facebook. 

How To Auto Tweet Post From Facebook To Twitter:Know How To Link Facebook To Twitter?

How To Auto Tweet Post From Facebook To Twitter:Know How To Link Facebook To Twitter?

People from around the world use Facebook and Twitter to share their interests, ideas and also for communication purpose. For both personal and commercial intention, these biggest social networking sites are browsed by millions of people. A user who use both social networks may want to share anything quickly. For this, they need to sign in to both networks one by one.
Instead of dual sign in process, you can opt to link Facebook to Twitter.

Advantages Of Linking Facebook To Twitter

  • This method saves your time and so you can do some other work.
  • It is very useful for one who post and shares much.
  • Sharing once on Facebook will automatically ping it to Twitter instantly.
  • You won’t miss your Twitter followers.
  • You can connect both your Facebook profile and pages to Twitter. 

Are you one of them who use Facebook and Twitter for sharing your status message and also for sharing useful links from various websites?, then connect your Facebook profile or pages to Twitter by following the simple steps given below:

Link Facebook To Twitter

  • Log in to your both Twitter and Facebook account and go to this link 
  • If you are already on your Facebook home page, then add “/twitter/” next to without any quotation marks.
  • Click on Link My Profile to Twitter or Link a Page to Twitter.
  • This will take you to another page as shown below.
  • Link your profile or pages to Twitter as per your wish by clicking on Link to Twitter.
  • Then it will take you to Twitter website in order to authorize.
  • Click Authorize app.
  • Within few seconds, it will redirect you back to Facebook.
  • That’s all, now we have connected it successfully.
  • You can also edit the settings. So that it is easy to control which one do you want to share to Twitter such as photos, status updates, video, links, notes and events. 
  • Click on Save Changes. 
Also there is an option to unlink Facebook from Twitter. Alternatively, you can also unlink Facebook directly on the Twitter website. Let’s see how to do it.
  • On your Twitter home page, go to Settings > Apps > Revoke access
How To Deactivate Facebook Code Generator?

How To Deactivate Facebook Code Generator?

In the previous post, I have explained about how to increase Facebook security. Facebook code generator is very helpful to secure your account. It’s just like Step-2 verification which is provided by Gmail. But in case if your phone has been stolen or else you have changed your phone number, then from where you will get the security code to log into your account? In such a critical situation, you may want to disable Facebook code generator to feel free.

Just follow the simple steps to cancel the Facebook code generator. 

Disable Facebook Code Generator via PC

  • Log into your Facebook account.
  • Go to Settings > Security > Code Generator.
  • Then click on Edit > Disable Code Generator.


  • Then just tap on Remove Code Generator.

Now, check whether you have successfully bypassed the Facebook security log in approval. If it’s not seems to be working, it is surely a major bug. But again feel free, as there is no need to worry at all. Because there is another step you should do to deactivate the FB code generator.

Remove Your Phone Number From Facebook

  • Go to Settings > Mobile.

  • Then click on Remove to completely remove your phone number from Facebook account.
  • Now, all you have done! 

Once again if you try to log in to your Facebook account, it won’t ask you to enter security log in code. 

Add a new phone number suppose if you want to secure your Facebook account.

To Sum Up

For me too, when I disabled the code generator, I thought that finally I have deactivated the security feature but it went in vain. It again and again asked me to enter the security code. After that I have removed the phone number from Facebook to get rid of this bug.