What is Chrome OS?

What is Chrome OS?

What is Chrome OS?

Chrome starts off as an online browser engineered by Google. As an online browser, it’s used for accessing websites, operating with internet applications, victimization cloud storage to access files and documents, to browse social medias like Facebook or Twitter, so conjointly access recreation and media services like Google Play, Netflix, Spotify, or Ardeo. Now, with that, many of us ar moving to the browser. Over time, additional and additional individuals began to use solely the net browser for his or her daily work. for instance, there ar many of us that use Google Apps rather than Microsoft workplace or use on-line banking rather than Quicken, or hear music victimization streaming services rather than downloading and buying music on iTunes.


And conjointly operating with files on services like Dropbox or Google Drive, rather than storing them on their native laptop. With these changes to the approach that folks work with their computers and with their apps and services and files, Google checked out Chrome because the new desktop for what individuals do every and each day. however, at the time, Chrome had to be put in on a laptop with associate degree software packages like Windows, OS X, or Linux. If everything that folks were doing is in a very applications program, Google then asks the question, what if Chrome was the operative system? thereupon, Chrome OS and therefore the Chromebook were born.

With the software package gone, though, there are some distinct variations too, however, Chrome OS works compared to a conventional {laptop|laptop |portable computer} or computer.

Now, You may have a ton of questions like

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Now let’s answer all of that briefly

Advantages and Disadvantages of Chrome OS

Advantages of Chrome OS

The biggest advantage of the Chromebook and different devices running Chrome OS is that…out of the box, there’s primarily nothing to line up and zilch to assemble. Since the Chromebook does not have a standard package beneath, you primarily power it up, give your Google account data, and you are sensible to go. Any updates are handled mechanically, and there’s no need for anti-virus package or different sorts of system protection. you’ll begin being productive right from the start. conjointly as a result of Chrome OS is actually simply running an internet browser, it’s extraordinarily quick since it does not get to run Any of the opposite ancient parts of a package like Windows or OS X.

With the system 100 percent dedicated to running an internet browser, it does not get to share system resources with the rest. Now, since Chrome OS is supercharged entirely by a browser, it’s very simple and simple to use. If you’ll use an internet browser, you’ll use a Chromebook with no need to grasp an excessive amount of additional on the far side the browser.

Disadvantages of Chrome OS

With the simplicity that comes with Chrome OS, there are a number of limitations that are placed on you once you use it. the primary and doubtless largest limitation area unit that Chrome OS is essentially dependent on a live web association. though there’s some storage obtainable on…a Chromebook or Chrome device to save lots of files. several of the applications and options of Chrome OS will not operate while not a web association. as an example, though I take a Google Docs document that I produce on-line and move it to the storage internal to the Chromebook. If I am going offline, I will see the file on my Chromebook. however, if I attempt to open it to edit it or work with it, the Google apps internet app cannot load since it needs a live web association.

There are the variety of apps which will work on-line. However, the app needs some association to an internet service. It will not work or it will add a restricted capability. equally to a pill, I will solely use websites or apps…that area unit either an {part of} the browser or part of the Chrome store.


Brief History of Video Games

Brief History of Video Games

Video games have only been around for 30 or 40 years. In that short time span, video game production has gone through some dramatic changes. The first playable video games were housed on huge multimillion-dollar mainframes. Early in the history of video games, they were seen as specialized oddities created to prove technical concepts. Games have come a long way from their unassuming roots. Today everyone has access to video games. The formats of video games have expanded also from their humble early stages, a simple one-person arcade-based entertainment to massive multiplayer environments. 

Also Read: Advantages and Disadvantages of video Games

Consider that in the late 70s, Activision, Electronic Arts, and other pioneering companies would simply place their games in plastic bags with Xeroxed instruction pamphlets. These early marketing attempts were sold in small specialty stores because there wasn’t a conventional way to distribute the games to players. However, as demand for video games increased, better marketing, production, distribution, and packaging methods were created. By the mid-1980s, video games for various console systems were sold in every major store in the world.

This insatiable demand for video games quickly transitioned from the best-marketed games to an arms race of technology. No longer was it important to just market your game better than your competition, but one had to develop better graphics, faster frame rates, and longer, more involved storylines. Advances in the technology that drives game performance and graphics have grown at an incredible pace. Just consider that a smartphone one may play games on today is a thousand times more powerful than those multimillion-dollar computers that were first used to play games.

Brief History of Video Games

Improvements in technology will continue to directly impact how video games are made. But technology isn’t the only influence on video game evolution. The driving force behind the continued dominance of video games as entertainment will be from the players of the games. As long as there are players that want new, better, more engaging games to play, games will lead the entertainment market. Here are some statistics to think about. In 1980, Atari, a pioneering company in the development of arcade and home-based consoles, becomes the fastest-growing company in the history of America.

There is a home gaming console of one type or another in 51 percent of all US homes. 4 out of 5 US households own a device to play games. The average age of a female game player today is 43 years old, while the average age of a male game player is 35. I think you’ll agree video games aren’t going away any time soon. The demand for more games and better technology has directly impacted how game development teams are structured. Next let’s take a look at the modern game studio.


VOLTE Call Flow- Voice Over LTE Call Flow

VOLTE Call Flow- Voice Over LTE Call Flow

VoLTE Call Flow- Voice Over LTE Call Flow

VoLTE call flow and procedures are terribly huge space to cover thanks to the various situations to contemplate from each UE and network perspective.

In this article, I’ll try and place some samples of VoLTE call flow from UE purpose of read. These procedures are the most vital for VOLTE calls.

From the UE’s purpose of read, the initial step is to camp on the network and browse system data within the variety of Master data Blocks (MIBs) and System data Blocks (SIBs). Once that data has been processed the UE will initiate its own processes.


volte-sip-call-flow volte-eps-attach-for-lte

Using Wi-Fi Calling And VoLTE

In iOS 8, the iPhone now supports two new calling features, Wi-Fi calling and Voice Over LTE. Wi-Fi calling allows you to make phone calls over a Wi-Fi network rather than through your provider’s cellular network, which is great in situations where you’re not getting strong signals from your provider, and it also means your calls are free since they take up none of the minutes from your calling plan when you’re calling over Wi-Fi. As I record this movie, Wi-Fi calling is available on the iPhone 5c, the 5s, and the iPhone 6 and 6 Plus. Voice Over LTE or VoLTE allows phones to be made over LTE cellular connections.

Now, high-speed LTE signals have been available for a few years now, but until recently they mainly handled data. LTE networks allow you to download images, videos, and so on at much faster speeds than 3G and 4G networks. But LTE networks weren’t equipped to handle voice calls. So the calls still went out over the older networks. As I record this, this is still the case. Here in the fall of 2014, the only U.S. provider who has enabled Voice Over LTE so far is T-Mobile. And it’s still not available everywhere in the country.

Verizon has also announced that they’ll support the service in 2015, but that remains to be seen. But the good news is that there’s nothing to do in order to use Voice Over LTE. Once your provider makes it available, your calls will just go out over the LTE network whenever it’s possible.And you should notice that they sound much cleaner and crisper. But using Wi-Fi calling does take a bit of setup, so let’s take a look at how this works. Again, as I record this movie, so far the only U.S. provider to have enabled Wi-Fi calling is T-Mobile, but it should work the same way for each provider. Start by going to settings and then phone, and here you should see Wi-Fi calls.

I’ll turn on allow Wi-Fi calls. Now, you may see this message telling you that other devices won’t be able to make or receive calls through your iPhone. If you recall from a previous movie, I showed you how on iOS 8 you can now receive and make calls through your iPad, iPod Touch, or Mac as long as you’re on the same Wi-Fi network as your iPhone. But with Wi-Fi calling enabled that won’t be possible. But you can always come back here and turn Wi-Fi calling off if need be, so I’ll tap okay. Now, in order to activate Wi-Fi calling, at least here in the U.S., you have to provide 911 contact information.

That’s because when you call 911 over a Wi-Fi network, their dispatchers can’t tell where you’re calling from. And in an emergency situation that can be a pretty serious problem. So you have to enter contact information here even though you may not be at this location if you ever have to call 911, but it gives them something to go on. In most cases, you’ll probably want to enter your home address. Once you’re done here, tap save. And now I get this confirmation screen. And notice that it says here you can edit the address whenever you want. So if you move or want to enter a different 911 address, as it says here, you can just go to settings, phone, Wi-Fi calls, and then select update emergency address.

I’ll tap close, Wi-Fi calls are enabled, and notice we do have that update emergency address button now. But once Wi-Fi calling is turned on, that’s it. Any calls you place while on a Wi-Fi network will be transmitted over that Wi-Fi network. Calls coming in will come in over that Wi-Fi network. And calls you place will go over the Wi-Fi network. But the people you’re calling will still see your regular caller ID. Now, if you happen to leave the range of your Wi-Fi area during a call, if you’re an iPhone 5s or 5c, the call will end. But if you’re on an iPhone 6 or 6 Plus, the call will automatically switch over to using Voice Over LTE without interruption but only if Voice Over LTE service is available where you are.

All right, so that’s how to enable Wi-Fi calling on your device. Again, as I’m recording this, this is a brand new feature. So check with your service provider to see if they have or can enable Wi-Fi calling on your iOS device.

Psychological advertising strategies in Digital Marketing and Content Marketing

Psychological advertising strategies in Digital Marketing and Content Marketing

Psychological advertising strategies in Digital Marketing and Content Marketing

Psychological advertising strategies in Digital Marketing

How Psychology Affects Ad Copy

Do apes window shop? Do pigeons not choose a product because of a bad review? Do camels need to see a brand’s logo? If not, why do we? Why do people make the purchasing decisions they do? The relatively new field of marketing psychology has arisen out of questions like these, the purchasing ones not the camel, and seeks to give marketers insights into not only how are decision made, but how people differentiate between competing products and how much information they actually need. Not convinced that psychology actually plays a role in marketing strategy? Well, are you more likely to buy food when you’re full or hungry? Think back to the last time you went to Ikea.

Where did you see the ad for cheap hotdogs? It was about three-quarters of the way through the store, when you’ve expended enough energy walking around to be hungry again and just need a little psychological push to finish your journey. Consumer behavior is a wide-ranging discipline seeking to understand everything from the mindset of early tech adopters to how items on a shelf can best be positioned for maximum exposure. So how do we find out what makes people tick?Research, research, research. For several decades, countless studies, of varying degrees of morality, have been launched to help explain what the heck are we thinking when we read an ad?Do people respond better to larger fonts or smaller fonts? At what point do people simply tune out what you’re trying to sell them? There are literally thousands of questions whose answers should matter to you.

Yet, the field of consumer behavior is still in its awkward teenage years. Every successful company has at some point used psychological marketing concepts in their ad copy. If you’re not trying to understand how people think and act they way they do, you’re basically just hoping your ads will work because you’re a better writer than Mark Twain. In the next few videos, we’ll discuss a few psychological triggers that you can introduce into your own copy to help influence a reader’s decision-making process.

Psychological advertising strategies in Digital Marketing

Psychological Triggers: Priming

– Even people unfamiliar with marketing psychology, have probably heard of the concept of priming. In a nutshell, it’s using a stimulus to affect a later stimulus. Now what does that mean and what the heck does it have to do with writing effective ad copy? The best way to think of priming is the process of planting a seed for later action. In the most famous experiment involving priming psychologists found that people were faster to recognize words when similar or related words were given first. For example, subjects who saw the word nurse recognized the word doctor faster than an unrelated term like, bread.

As you can probably tell by this far in the article, I’m not a brain specialist. Heck, you give me a Rubix cube, five minutes later I’ll hand you back a broken Rubix cube. But priming kinda makes sense, doesn’t it? It taps into our memories, our sensory perception, and allows your brain to group things together. Now how does this relate to ad copy? For you, there’re two ways you can use priming to your advantage. The first way, is by priming readers with conditions or a situation. Say you’re selling sunscreen, If I’m reading your ad in the Pacific North West during winter, when it’s rainy every single day, it probably won’t appeal to me, right? Well, what if I use this sunny day as a background image? What if I introduce my ad with, right now in Costa Rica, Jim is getting burned.

Even mentioning this sunny place, helps prime the reader to receive my message. With the use of a sunny image, and the words Costa Rica, you’ve already helped them picture a situation where they would need sunscreen. Sure you might not be Jim, but in the right situation, you could be. You can also prime readers for your ads by using what’s called, homophone priming. It’s related to stimulus priming, but you’re actually using the sound of words to set up the reader for action. Using our sunscreen example, if I have a call to action that says buy now, I can use homophone priming earlier on by using a phrase like, bye, bye, rainy days.

Bye, as in goodbye, sounds the same as buy now. So you’ll actually influence the reader without them knowing it. The key to priming is to think of both the initial stimulus and the ultimate action stimulus. Now is priming guaranteed to work? Of course not, it’s a gentle suggestion, not a forceful push. And if you use it too much, it can disrupt your flow. Priming is one psychological trigger that I personally use whenever applicable, but I reserve it for when it’s appropriate.


Psychological Triggers: Social Proof

Conformity. While everyone has their own needs and wants, in most situations, we tend to act the exact same, if not very similar. The power of conformity can pay off for ad copy writers when it comes time to making purchase decisions. By mentioning that other people have conformed to or purchased what you’re offering, you’re tapping into that herd mentality that people are so famous for. Simply put, people place greater trust in something they see or hear other people have done. Let’s think of a real world marketing example. How many times have you driven by McDonald’s and seen a sign similar to, Over five billion burgers served, or, Billions and billions of burgers served?

Wow, that’s pretty impressive, right? Now, what if that said, over six burgers sold, or over 13 burgers sold? So how would this apply to what you’re doing? Does this mean I can simply make up a number and use it? Not at all. If you’re selling all new line of fashion scarves and you say, Over six billion scarves sold, you’re gonna get a lot of skeptical people. So the first part of using social proof your ad copy is for it to be honest and believable. Sure, you can round up or project a little bit,but don’t pull a number out of your head and say, the bigger the better, ’cause that never works.

If you have low sales or customer numbers, then perhaps social proof shouldn’t be used in that ad.If not many people have taken advantage of what you’re offering, then that could raise the question of, why not? So using social proof in this case could actually hurt. Our second feature, however, is that social proof needs to be relevant to the reader. If I’m featuring an ad in AARP magazine, I’ll want to say, Over 50,000 retired people trust my heart medicine. This allows the reader to say, wow, that’s a lot of people just like me, I need heart medicine. I was once a part of an experiment that tested this exact concept, where we tested a US only website using over one million customers versus over one million Americans, and no surprise, the version that said over one million Americans blew the other out of the water, wasn’t even close.

But that led us to think even more granular. What if we said, over X-number of Californians, and targeted people in California? Would that do better or worse? I’m sorry to tell you that that version actually performed worse than Americans. Why? Perhaps it’s the assumption that we thought people would identify themselves as Californians as opposed to Americans, or perhaps it could be that people want relevance, but they don’t want too much relevance. So, social proof should be believable and relevant. Let’s add one more condition.

Social proof should be used as a way to reduce anxiety or doubt in a potential user. If I am offering you a code for 10% off, and all you’re asking me to do is to click this button and get a code, the level of risk is pretty low for the reader. However, if you want to give someone a free book, but you need to give your address and phone number and all your personal information, that’s getting a little risky. You want me to give my personal information for a book? I’m not too sure of that.What’s that? Over 35,000 people just like me have already signed up today? Well, if that many people have done it, I guess it must be trustworthy.

Used correctly, social proof can be one of the biggest tools you’ll ever use in an ad campaign and push it to new heights. Remember, keep it believable, relevant, and only used when there is the potential of doubt or risk. Whether you lead with it or whether it’s a minor call-out should be directly related to the level of risk the customer is going to feel. Just like I tested the exact number, don’t hesitate to test out different positions and let the data tell you what will work best with your audience.


Psychological Triggers: Price

Think back to your last purchase. Was it a coffee? Was it a movie ticket? Whatever it was, do you remember the price? I’ve run hundreds of experiments that involve pricing, and I can most assuredly tell you that changing the way a price is presented in an ad does indeed matter,and many times it can be the single biggest factor between a new customer and a lost sale. Now I know what you’re thinking, “Mike, I don’t set the price of the thing I’m selling. “I just sell it.” Well, that’s not entirely true, is it? If I offer you a chair for $100 plus free shipping versus a chair for $90 plus $10 shipping, they both still equal out to $100, right? But in the minds of the prospect, that’s two entirely different price constructs.

Now, maybe you don’t have that much leeway in your organization. You can’t necessarily just change price presentation, but there are still other tactics you can use to manipulate the perception of how the price is perceived, and, while it might sound weird, price really is all about perception. It’s not an absolute term. So let’s examine a few tactics we can use to make your price seem lower in an ad without actually changing a thing. The first tactic I like to call pennies a day. In a study, researcher John Gourville discovered that simply mentioning the divided time of price results in a lower overall perception of that price, without leaving out the actual price.

Woah! What does this mean? How can you use it in an ad? What I suggest is simply introducing a lower divided price of what you’re offering. In the above $100 chair example, sure you could mention it’s $100, but why not start your ad description with, “For just $3 a day you can relax “in your favorite new chair.” The price hasn’t changed, but you’ve made the $100 less scary, and, therefore, more appealing. On to our second tactic, this one revolves around time.

No matter the price of your product or service, for some customers it’s just gonna be too much. In the human brain, fairly or unfairly, we associate price with pain. If the joy or utility is equal or outweighs the pain, we’re more receptive to a potential purchase. So how can you shift the conversation in your ad away from that pain? I suggest the focus on how the product or service relates to time. Researchers Mogilner and Aaker theorize that time increases focus on product experience.

So reinforcing the relationship between time, as opposed to the monetary investment, can make the decision a more desirable one. Okay, so let’s talk about how you can use that. What you want to do is focus on the time benefits someone can spend with your product as opposed to its affordability. Let’s use the chair example again. If you write, “Our chair is budget friendly.” That doesn’t work quite as well as, “Think of how comfortable you’ll be all day!” I know what you’re thinking.

“Mike, that sounds like a distraction.” That’s because it is. If you can distract the user from the price, yet still have them register the price, you’re starting off on the right foot. For our third and final tactic, it might surprise you and it might seem a little counter-intuitive. Just introduce a bigger number before your price. Yes, really. That is a real tactic that works. In two separate studies, researchers found that simply exposing subjects to a higher number at some point before the price led subjects to perceive that price as smaller.

So how can you use this tactic? Just put a number larger than your price somewhere in the ad.Anywhere. Say, if you’re selling a pack of pencils for $2, in your ad present it as a pack of six pencils as opposed to just a pack. Now these three tactics: divided cost, which we’ll call pennies a day,time benefit and higher price mention might apply to your next project, but even if not there’re countless others. No matter what tactics you take, make sure you address the presentation of the price and how it relates to the user’s perception of pain.

Your customer’s thinking about the price and so should you.


Impact Of Loss Aversion And The Endowment Effect

– [Voiceover] Have you ever found money on the sidewalk? Pretty cool isn’t it? Conversely, have you ever put money in your pocket and then reached for it when you’re at the store and it’s simply not there? Two different sides of the same coin. Which one would you rather? To find free money or avoid having lost money? After much study, we can definitively say that loss aversion is real. Simply put, losing money is more painful, more than gaining money is great. In marketing, this can present itself in several ways.

Rational humans are worried they’ll be left out from group decisions, that the grazing herd will leave them alone without the protection of others. Yes, the thought that we might make the wrong decision and be excluded from society is a strong evolutionary trait that can be seen in ads everywhere. Heck, some ads even say, “Don’t be left out.” Not exactly the most subtle approach, but it does work. For me, however, FOMO is an inherent concern, but also a pretty negative way to create an ad. There’s another tactic, however, I’ve found quite effective.

Using the Endowment Effect, which states that people place a higher value on an item simply because they own it, tends to work well. If you have a coffee mug in your cupboard that cost $4,then a rational human would sell that coffee mug to me for $4.25, right? Whatever your price, you would still want more than the original value. Why? Because it’s your mug. Maximizing on the endowment effect then is a simple matter of how you present the thing you’re offering. Present it as something the customer already owns, they just need to take an action and you’ll release it to them.

Think of the last time you bought movie tickets or airplane tickets. Surely you saw a message saying they would hold your tickets for the next two minutes or so. So wait, it’s already mine? Even though I haven’t paid? How nice of you. Loss aversion is a real concern that taps into the deep insecurities of the human condition. Luckily, tactics like the endowment effect can help you overcome it. To figure out how you can best use it, put yourself in the mind of a customer who is on the fence about buying a product or service. What are they scared of? Your ad should always aim to address a pain point, whether that pain is related to their financial life, working life, or personal life.

Think about how you can turn that pain into a joyful experience, and your ad has a great chance of resonating with your target audience.


Advantages And Disadvantages Of XML

Advantages And Disadvantages Of XML

So what are some of the advantages and drawbacks to using XML? Well, XML has several advantages. First, XML keeps content separate from presentation. You can take the data that your application uses and store it separately from the presentation. That way, regardless of what kind of presentation medium you’re using, whether it’s mobile or desktop or print media, you can just simply flow the data into various layouts. And you can maintain a good separation between the content from how it’s presented.

XML is also an open format that can be read by many applications. And many applications today also have the ability to output XML, like Microsoft Office. So, because it’s an open format, you can store your data in a way that can be read by many different applications, even those that haven’t been written yet. XML can be used on both the client and the server. It’s just a data format. Today’s modern browsers, like Firefox, Chrome, Internet Explorer, and Safari, can work with XML data. You can also use XML data in your applications, whether they’re client applications or server applications, they’re just a really good way of storing information.

XML has widespread support in multiple languages and runtimes. You can use XML from Python and C Sharp and .NET and Visual Basic and Java, and lots of other programming languages like JavaScript. And across multiple runtimes. XML can be used on the .NET platform, the Java platform, iOS, Android. You can use XML pretty much just about anywhere. XML also makes it possible for disparate systems to exchange data, and these could be systems that were never designed to talk to each other in the first place.

Advantages And Disadvantages Of XML

Let’s suppose you have two computers and you want to share information between them. The problem is one of those computers is modern and speaks a certain language, and the other one of those computers is a little bit older and only knows a certain dialect. Well, what do you do? Well, XML can be used to help solve this problem. XML can create a bridge between these two computer systems so that they can exchange data, even though they’re not aware of each other. XML does have some drawbacks. First, it’s not suitable for very large data sets. And when I say very large data sets, that actually might vary.

It’s really up to you. Once you start getting into things like gigabytes of data, XML is probably not the most efficient way of storing it. You should probably be looking at databases at that point. XML does make it easy to interchange data, but as far as storing large data sets, databases are probably still the way to go. Some data formats, like JSON, might be better in some cases, depending on how you’re going to use the data. If you know that the data is going to be used in a JavaScriptexecution environment, for example, there are some cases where JSON just might be more efficient.

Some data type, like images, aren’t represented well in XML because it’s a text format. There is a way to do this. You can encode images and insert them into XML documents, but that gets pretty quickly. And even though it’s possible, it may not always be the best way of doing it. And XML, when it gets really complex, can very quickly get hard to read. Now, if you’re not planning on human reading your XML files, then this may not be a big deal. But it is something to be aware of.

Skype – VoIP

Smartphones and tablets usually have builtin microphones and cameras, which means with the right app, you can use them for video chats and even video conferencing. In this chapter, we’ll talk about several apps for doing both video and audio calls. Each of these tools works differently and are valuable in different scenarios. In this movie, we’ll start with Skype. Skype works great for both audio and video calls. Using your smartphone or tablet, you can call other Skype users, whether they’re on a computer or a mobile device. You can also do group audio calls, but you cannot do group video calls from a mobile device.

Skype also supports audio calls to traditional phones. Using Skype on your tablet or smartphone,you can call somebody on a regular telephone. All of the features of Skype are free, except for when you call a telephone. I’m going to launch Skype here. Skype is a free download from the iOS App Store and the Google Play Store. You’ll need to have an account to use Skype. You can set up a free account, or if you already have a Microsoft account, you can log in with that. So I’ll log in here.

Between iPads, iPhones, Android phones, and Android tablets, each version of Skype will look a little different. The functionality is mostly the same, but there are little differences on each device.So we’re going to see Skype here on an iPhone, but you may need to hunt around and find the right controls on a different device. So if I swipe through here on the main screen, I can go through different sections. Recent shows me the most recent list of people I’ve talked to, then I’ve got my Favorites section, but I want to go to People.

This is my list of contacts. This is the list of people that I can call on Skype, and that’s the first thing I want to do. I want to call somebody. But since I don’t have anybody in my contacts, I need to add them. To do that, I’ll need to search for the person I want to talk to in the Skype database and add them as a contact. Now, of course, they will need to have a Skype account already set up. So I’m going to tap on the button in the bottom, right corner, and I’ll choose Add People. And I want to talk to my friend Jim.

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Advantages and Disadvantages of VoIP
Disadvantages of VoIP

Now, Jim plays basketball, so he set up the username Jim Sanders MVP because he is an MVP at basketball. So that’s his username, I’ll do a search, it finds him in the Skype database, so I’m going to go ahead and add him as a contact. I’ll tap on him there, and I need to send a contact request, which I’ll do here. So now I’m just waiting for him to accept this request. I’m going to take a step back by hitting the button in the top, left.

I see Jim on my list here, but since he has not accepted my request, he does not show up as online and accessible. Now that Jim has accepted my request, we’re now connected, and I can see that he’s online. And if I tap on him, it says You and Jim Landers are now contacted. So now that Jim is a contact, I can call him. Since I’ve already selected him, I see his information here down at the bottom of the screen. I can choose to do a video call or an audio call. They both work pretty much the same, so let’s do a video call.

So I’ll tap on that button, and it’s going to call him. And now my camera is running so I can frame up my shot here. And in a moment, he will answer, and there he is. Hey, Jim, thanks for helping me out with this. So while I’m talking to Jim, I have some buttons down on the bottom of the screen.You see they faded away, but if I tap on the screen, they’ll pop up again. So I can mute my audio if I want just by hitting the mute button here. I’m going to unmute my audio by tapping that again. I could disable my camera as well just by hitting the camera button, and now we’re just on a chat where I can see him and he can hear me and I can hear him but he won’t see me.

Let me turn my camera back on; and, of course, when I’m done, I can just hit the hang up button.That’s the red button there. Now, before I hang up, Jim, can you call me right back? I want to see what this looks like when you call me. All right, good. So let me go ahead and hang up here, and now the call is done and I can hit the back button here and I’m back to my list of people. Now, in a moment Jim will call me, and we’ll see what it looks like when I receive an incoming call. So now that call is coming in from Jim.

Now, if I don’t want to answer this call, I could just hit the red button. If I want to answer it but I only want to use audio, I don’t want to show video, then I could hit the green button in the middle.But I want to do video and audio, so I’ll hit the camera button here and that answers the call. And in a moment, we’ll be connected. All right, and there he is again. Thanks a lot for helping me, Jim. I think we’re all set. All right, so I’m going to hang up this call. I bring up the onscreen controls just by tapping on the screen, and then I’ll hit the red button. So those are the basics.

I can also use Skype to have a text chat with one of my contacts. So here on the screen, where I’m looking at Jim’s information, I can just tap on this field that says type a message. And then I’ll hit the Send button and that message has been sent to him. And when he responds, I’ll see his response pop up here. Finally, I want to talk about calling an actual telephone. This feature is particularly useful when you’re traveling to a place where you won’t have a cellular phone connection, but you will have wifi.

This is often referred to as Voice Over IP or VOIP. Using this feature, you can call a regular phone as long as you can connect to Skype on your mobile device. This is the one feature that is not free. It’s much cheaper to call somebody using Skype than any traditional long distance charge. To get an idea of the pricing options, check out this website. You can log in with your Skype account on this website to add credit to your account. Or back in the app, I’m going to leave this conversation, I’ll hit my account button up in the top-right, and there’s an option here for Skype credit.

I’m currently at $0.00, but if I tap on that, I can add credit. Now this would be an in-app purchase if I do it on the phone, which means it will charge my iTunes account but I’m going to do that. I’m going to hit Add $4.99 credit, it’s going to charge the credit card that I already set up with the iOS App Store, it’s going to ask for my password for confirmation, I have to confirm this in-app purchase, which is fine, I’ll hit Buy. Now that I’ve purchased some credit, it shows that I have $4.99 in credit that I can use to place calls to regular phones.

So now I’m going to take a step back to the regular Skype interface. To make a call to a regular phone, down at the bottom of the screen, there’s a dialer button. That’s the one in the middle on the left, So I tap on that. Now, I could just dial a regular phone number, or there’s a button up at the top that links directly to the address book on my device. So if I tap on that, I can see all the people in my address book. I’m going to find Josh, I’m going to call him, so I tap on that.

And from here, I can just tap on his phone number, and then I can just hit the phone button down at the bottom and it will dial him. In a moment, he’ll answer the phone, and we can have a conversation just as if I was using a regular telephone. Hey, Josh, thanks for helping me out. I’m just going to go ahead and hang up now and continue on. So all I need to do here to hang up is just hit the red button at the bottom and I’ll hang up there. So that should give you an idea of the general functions in Skype.

Skype is a great solution for video and audio calls from a mobile device. It’s great because it runs on all mobile devices and computers so it doesn’t matter what platform you’re on. But you do need to keep in mind that group video calls are not available on mobile devices, but everything else works as you might expect.