App Store Optimisation (ASO)- Rank your App in App Store and PlayStore

App Store Optimisation (ASO)- Rank your App in App Store and PlayStore

App Store Optimisation (ASO)- Rank your App in App Store and PlayStore


What Is App Store Optimization?

What is ASO? App Store Optimization or ASO is the process of improving the visibility of a mobile app in an app store for IOS, or Google Play for Android. Similar to SEO or Search Engine Optimization for websites, ASO is for mobile apps. Specifically, App Store Optimization includes the process of ranking highly in an app store search results and top charts. And the higher an app ranks, the more downloads it gets. There are several components that contribute to and influence your apps ranking within Google Play and the App store.

The five key elements are The name of your app, your app’s description, the keywords that describe your app, the number and quality of user ratings, and the number of downloads your app gets. Let’s talk about each of these in more detail. The name of your app should be as descriptive as possible while striking a balance between having a concise brandable title versus a spammy title that is completely filled with keywords. If you plan on releasing outside of your Native Country, localize the name and title of your app for each market.

If you have multiple names you think would work, and aren’t sure which one you should use, you can experiment with different app names and see which one ranks higher and drives more downloads. For your app’s description, keep your best content above the fold. Don’t make the reader click the read more button in order to understand what your app is about. And be sure to keep the description readable. Keyword research is very important to the success of your ASO efforts, so be sure to do this research and include keywords relevant to the app.

Consider including keywords used by competitors, if they are relevant to your app. You’ll want to prioritize keywords based on their relevance to the app. How difficult it is to rank for that keyword in the search volume. Newer apps should target keywords that are easier to rank for, while more established apps can target keywords with higher difficulty scores. The volume and quality of ratings is a strong ranking signal for both Google Play and the App Store.

The ratings of your current version matter more than ratings of a previous version, so keep this in mind if you are updating your app, and be sure to find a good way to ask users to review the current version of your app. The number and velocity of downloads of your app are likely the strongest signals to the respect of App Stores as nothing says this is a popular App, as much as getting tens or hundreds of thousands of downloads within a few days of your App being released. An app that has a download volume that starts out high, and increases initially, and remains fairly high, will outrank similar apps that have fewer downloads, and whose download volume falls off quickly.

Also, the number and quality reviews are ratings for the most recent version of the app, have a larger impact than reviews of previous versions of your app. There are additional factors that impact your ranking. The number of people who actively engage with and keep your app installed over a long period of time has an influence of your app’s rank. The more your app is uninstalled, it sends a negative signal to the App’s Stores, that your app isn’t doing what people thought it would.

The App icon will help your click through rate when it is displayed in search results. Don’t underestimate the importance of how good your icon looks. Likewise, your app screenshots will help potential users quickly scan to see how well the app looks. Finally, social signals and backlinks are specific, more for the Google Play Store. If your app has a lot of plus one’s on Google Plus, that sends a good signal to Google to give your app more visibility.

Further, backlinks to your app on Google Play, by sites with a strong reputation will send good vibes to Google. Each of these elements has a different impact on how well your app shows up in search results. When you get all of them right, they give your app the best chance to rank higher.

Why Is App Store Optimization Important?

Why is ASO important? Search is the largest distribution channel for both iOS and Android apps, in the app store and Google Play, respectively. How large? Well, in a survey by Tune, 47% of respondents said that they found apps by searching within the iTunes app store. That is three times higher than the next most common method of finding apps, which was a recommendation from a friend or a family member. Additional data directly from Apple suggests that the percent of downloads from search has risen to 65%, and these numbers are not limited to this one survey either.

In a European based survey, 63% of respondents said that search within an app store was the most common way that they discovered new apps. Let’s put those percentages into context, with two more percentage based stats in a real number. 12% of daily active users, search for apps on the Google Play store. 50% of these people search weekly. In raw numbers, this is over six million unique phrases searched every month on the Google Play store alone.

These numbers have only gotten bigger since this data was published. If you want your app to rank high in search results on app stores, you will need to do everything you can to give your app the best chance possible to rank high.

Comparing The App Stores

My experience, as well as research from marketers who focus on ASO, suggests that the App Store and Google Play store work a little differently from each other in terms of just how much importance each factor has on a ranking’s search results. The app name is the most important component of how your app is discovered in both stores. Keywords are very important and influence how your app can be surfaced in the App Store and Google Play. However, Apple has a dedicated keyword field, so it’s important that you use it for the App Store. For Google Play, Google does not provide a dedicated keyword field.

App store Optimization

Rather, they leverage their larger search expertise and index your entire app description so your keywords are surfaced there as opposed to a dedicated keyword field. The quality of the ratings and reviews your app receives influences how well it ranks. This places an emphasis on you as the developer to make sure that you are building the highest quality app you can and providing the user with the best experience possible. For marketers, this places an emphasis on figuring out the best way for you to ask for users to leave you a review in the App Store.

Keep in mind that reviews are tied to the specific version of the app. So if you have a major release of your app coming, you’ll need to ask users to review your app again because reviews of the current version have more weight than reviews of the previous versions. Both app stores consider the number of downloads and the velocity of those downloads to determine your app’s ranking. When possible, try to coordinate your marketing efforts to drive a large number of downloads in a short period of time. For social signals and links back to your app, the Google Play store incorporates their indexing of the web and take into consideration how many links you have back to your app.

For web pages, this is known as page rank, how many and what quality of sites link back to you. Because Google’s business is based on indexing the web and these links, they can use this to help influence Google Play store rankings. Apple, on the other hand, is not in the index-the-web business. So they don’t use this as a ranking signal. Keep these differences and similarities in mind as you develop your ASO content based on the platforms your app supports.

How to get raise to wake IOS 10 feature in android

How to get raise to wake IOS 10 feature in android

How to get raise to wake IOS 10 feature in android
raise to wake

iPhone recently released and the Samsung Note 7 and Google Pixel just did not make it to Apple. Note 7 with the 30 exploded phones and Google with well, I did not find it worth the price. Being that said, all the three phones are good and have its own pros and cons.
Now let us see how to get few of the cool iPhone IOS 10 features.

What is raise to wake?
“Raise to Wake” is a unique ios 10 feature in iPhone. Once enabled, it allows you to automatically turn on the screen of your device whenever you pick it up. For instance, you no longer have to press the Home button or power button to wake your device’ screen. (more…)

iPhone 7 : 10 things to know before you buy one

iPhone 7 : 10 things to know before you buy one

The latest iPhone the iPhone 7 and 7 plus started rolling just a few weeks back. Every iPhone lover and tech savvy in the world definitely want to somehow get their hands on the new device. The first batch of the new iPhone is already sold out and the rush in the Apple stores to get the new iPhone is increasing after every day.

The new iPhone has so many differences from all the older ones. Before getting your hands on the new iPhone 7 and iPhone 7 plus there are a few changes in the iPhone that you have to know about. Here is a list of 10 things that every iPhone buyer have to know before upgrading to the new iPhone 7 and iPhone 7 plus. (more…)

Apple’s target market and audience

Apple’s target market and audience

Apple’s market segmentation analysis

In this article ‘apple case study strategic management ‘, we will be looking into the different target audience of Apple Inc. This will give you an understanding of apple’s target market and loyalists. apple inc market segmentation.


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Youngsters are viewed as one of Apple Inc’s. objective markets. Young people use iPods for a lot of reasons. Some of these reasons are to associate with gaming, socializing, listen to music and go on Facebook, MSN, twitter and so on. There are likewise numerous gaming applications that are of interest to them. Minecraft and Clash of Clans are few of the examples IPods have turned out to be a significant pattern with teenagers

Read More: Why E-commerce sites fail

A new study involving iPods and teenagers by the University of Colorado at Boulder and Children’s Hospital Boston indicates teenagers who receive pressure from their peers or others to turn down the volume of their iPods instead turn them up higher. Read more on New iPod Listening Study Shows Surprising Behavior of Teens.


apple-college-kidsSchool and college understudies are likewise focused by Apple Inc. These understudies use Apple Inc. items, for example, iPad’s, MacBook’s, iPhone’s and so forth to rapidly record notes. These notes are kept sorted out in their Apple devices. Additionally these items are light which makes carrying the gadgets to and from school is much less tiring.




Apple's target marketBusiness men and entrepreneurs are exceptionally interested by Apple items. All Apple gadgets (iPhone’s, iPad’s, MacBook’s and so forth.) have a business quality that is exceptionally valuable. These gadgets are utilized to complete work productively and to speak with customers effectively. Likewise, sending reports is simple and sorted out. The minimalism of the product is very much interesting and demanding.





Apple's target marketApple items are additionally helpful to youthful youngsters and children. The explanation behind this is gadgets, for example, iPods and iPads are amazingly easy to use because of their touch screen quality which is useful for youngsters. Guardians can download learning amusement applications on Apple gadgets to show youthful youngsters and children.




Grown-ups are additionally one of Apple Inc’s. objective markets. iPhone’s are valuable to grown-ups for their regular needs, for example, telephone calls, map headings, web association, records and cameras. Conveying these little gadgets makes grown-ups lives much simpler for imparting every day. These group also consists of the brand loyalists and tech enthusiasts.

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Best business phones 2016: Top business smartphones

Best business phones 2016: Top business smartphones

Best business phones 2016: Top business smartphones for work

A quick look into the best business phones for work in 2016

A few years back when it came to choosing the best business phones for work, there were no doubt in choosing which one. It was always the Blackberry but that is not the case in 2016. You have a lot of device to choose from. A lot has changed ever since. There are a lot of companies to choose from unlike before. When it comes to choosing the best business phones there is Microsoft, Apple, Samsung, and many new companies focusing more on business phones like Meizu and Xiomi.

For the same reason Blackberry is facing a lot of competition and is almost of the market. Here is the list of the best business phones for your daily needs and work. So without no further lags, here is the list of top business phones in 2016.

BlackBerry Passport: email heroes

blackberry passport

Even though the market for Blackberry in business phones are dying off, we cannot completely avoid blackberry from our list. Blackberry has proved to be one of the best and secure business phones ever built. it’s just that Blackberry couldn’t keep up to the competitors or should we say they really dint understand the needs of the customer.

The enormous point of preference with the BlackBerry Passport is the association’s brilliant backing for business clients.

IT divisions can take control of the handset utilizing BlackBerry Enterprise Service 10 (BES 10), with security gave by BlackBerry itself guaranteeing all your messages and messages are completely scrambled.

Then BlackBerry Balance keeps your work and individual profiles separate on the handset, permitting work to control the business side while you have full control over the individual side.


Clash Royale Download links and release dates

Clash Royale Download links and release dates

Clash Royale androidClash Royale Android and IOS Download: Release dates

(That is what they say, let me know what you think in the comments). The game has launched for over a week or two as on this article is published. If you came here searching for Clash Royale download link for Android, YOU WONT FIND THAT ANY WHERE FOR A WHILE, not that I don’t want you guys to play that game. The game is not yet available for Android users and is now under development. If you have an IOS hovewer you can get the game now. For now the game is under soft launch, where the game is not globally launched and limited to devices and platforms. Once the game is proved to be stable and good enough Super Cell makes it available to all.

Download Clash of Royale for IOS

Clash Royale looks like a further more improvised civilization with a bit more advanced troops.  Many doubted that this game was the second part of Clash Of Clans. Clash Royale is not the second part of Clash Of Clans. Both the games are separate and are developed by different teams.

The troops in the game are a lot similar and are now seemingly all the same. But there are few other characters in the game that are different too.

Clash Royale android

Troops like minions, Giants, Pekka and all remain the same (though with a few changes in the looks). The game in the other hand is a total change. No more intense base management required and technically speaking a total algo change.

The game has also increased the time the players can actually play the game instead of waiting for few 10 days upgrading! Level ups and upgrades are instant and don’t bug around that much. Though I noticed something about waiting period in the people who reviewed the game.

You guys really need to consider reducing chest waiting times, as they are pretty crazy long… I understand you guys use this method for profit on your end via gem buyers… But try make it fair for the rest, other wise we need a somewhat free gem system. Also, allow us to have more chest slots. Slots fill up rather quickly, forcing players who do not spend money on the game to log off, if they cannot gem… Lastly, coins run out quickly due to upgrades… Just putting it out there. Great game though! Very addicting! (If you have gems lol)

The maps and game looks different too, unlike Clash Of Clans, Clash Royale is not in land scape view.

Clash Royale Download Links

Download Clash Royale Download from Play Store

Clash Royale android downlaod screen568x568












Any way all the new Clash Royale news and announcements are given out here in this Clash Royale Forum